Creative Director, LEGOLAND Parks

Can you imagine being the creative force behind unforgettable experiences that bring happiness for families worldwide?

This role offers an outstanding opportunity to build family entertainment with magical moments.

Core Responsibilities

• Provide strategic leadership to the wider experience design team so that they collaborate with cross-functional teams to translate concepts into comprehensive design briefs and visual representations
• Deliver the strategic LEGOLAND vision to current and future projects, through business decision-making processes and mandates
• Drive Experience Design: Deliver creative solutions for projects across 10 different LEGOLAND resorts, set the LEGO and LEGOLAND brand experience direction in collaboration with key partners and Merlin Entertainments.
• Be an Ambassador: Champion the LEGOLAND Existing Estate, ensuring partners have the training and processes needed for success.
• Motivate and Encourage: Work with senior partners including the leadership team members, to maintain high motivation and satisfaction within the LBPX Experience Global Design team, the broader LBPX team, and with Merlin Magic Making
• Collaborate and Lead: Provide senior stakeholder updates, initiate dialogues for internal escalations, and ensure NPS improvements in all new attractions from 2026 onwards
• Bring the Brand Vision to Life: Apply strategic vision to our projects. Define and improve global theme park experiences, and holistically lead new attraction development and delivery like the LEGO CITY roller coaster from concept to launch

Play your part in our team succeeding

The LEGO Brand Park & Experience (LBPX team) brings the LEGO brand to life across LEGOLAND attractions including water parks, theme parks, and different accommodation types such as hotels.

Merlin Entertainments is the second largest theme park operator in the world with over a 100 million guests annually. Among others, the group owns and operates 11 LEGOLAND Parks, 9 LEGOLAND Hotels and 4 LEGOLAND Water Parks with more than 18 million guests a year.

The LBPX team supports the broader organization by the mission to amaze and engage all LEGOLAND visitors, families with children age 2-12.

By being a unique and epic brand experience opportunity, this role supports the broader organization's mission.

Do you have what it takes?

• Proven experience in location-based entertainment
• Experience design knowledge and experience
• People leadership experience an advantage due to the degree of informal leadership in the role. Also experience from effective relationship building with demonstrated strong examples of outstanding ability to inspire and motivate a creative team
• Strategic thinking and problem-solving abilities, with a track record of delivering innovative and successful creative solutions
• Excellent communication and presentation skills, with the ability to effectively convey creative concepts
• Strong portfolio demonstrating a deep understanding of branding, storytelling, and immersive experiences

Please share in English your CV and motivational letter. You are also welcome to upload a portfolio (maximum upload size per file is 2 MB) or share a link clearly highlighted in the CV.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.