Omni-Channel & Marketing Project Manager

Omni-Channel & Marketing Project Manager

(Maternity Cover, 12m)

LIEWOOD is a design-driven company specializing in toys, interior, furniture, accessories, wear, and footwear for babies and children. We are dedicated to aesthetics, quality, and responsibility - values that define our brand and make LIEWOOD the fun and fair choice for families worldwide.

The Omni-Channel & Marketing Project Manager (B2B/D2C) is responsible for leading the production, execution, and project management of marketing initiatives, including photoshoots, video shoots, and brand marketing events.

This role ensures seamless integration of marketing activations across B2B/D2C, retail, wholesale, marketplaces, and e-commerce, aligning creative output with business objectives and customer experience while delivering on-time, on-brand, and within budget.

Key Responsibilities:

Omni-Channel Strategy & Execution

• Develop and implement omni-channel marketing campaigns, ensuring consistency across online (e-commerce, social, email, paid media) and offline (retail, wholesale, events) platforms.
• Align brand messaging, promotions, and product launches across all touchpoints to create a unified customer experience.
• Collaborate with internal teams (E-commerce, Sales, Operations, Product/Design, Buying, Performance Marketing) to execute campaigns effectively and strategically.

Campaign, Production & Activation Management

• Lead the production and project management of photoshoots, video shoots, and brand marketing events, ensuring delivery is on time, on-brand, and within budget while aligned with both creative and strategic objectives.
• Plan and execute 360° brand activations, including pop-up events, in-store experiences, online launches, and influencer collaborations.
• Manage campaign timelines, budgets, and resources to ensure seamless execution.
• Monitor performance KPIs (engagement, traffic, conversion rates) and optimize strategies based on data insights.

Sales & Trade Marketing (Sell-In & Sell-Out)

• Project manage all marketing materials for sell-in and sell-out, including sales tools, product presentations, and B2B marketing assets.
• Translate business requirements into clear creative deliverables for internal teams, ensuring all assets align with brand guidelines and commercial needs.
• Support retail and wholesale partners with co-branded marketing initiatives, ensuring brand consistency across external platforms.
• Develop B2B marketing toolkits, including product storytelling, digital assets, and localized content.

Data, Insights & Reporting

• Track and analyze campaign performance, providing actionable insights for continuous improvement.
• Use customer data and market insights to identify trends and opportunities for future activations.
• Report key findings to stakeholders and recommend adjustments based on results.

Team, Collaboration & Communication

• Keep stakeholders informed about project progress, challenges, and successes.
• Foster clear communication within the marketing team and across departments.
• Collaborate with internal teams such as E-commerce, Sales, Operations, Product/Design, Buying, Performance Marketing to ensure alignment on marketing strategies and goals.
• Coordinate with external partners, agencies, and vendors as needed for specific projects.

Budget Responsibility

• Work with the Head of Marketing to establish and manage marketing production/activations/project budgets.
• Monitor expenditures and ensure all projects are executed within or below budget, with proper approvals for exceptions.

Qualifications & Experience:

• Project Management Expertise (Asana project tool) - Proven experience leading the end-to-end production of marketing initiatives, including photoshoots, videos, and brand activations.
• Omni-channel Marketing Knowledge - Strong understanding of B2B, retail, and wholesale marketing strategies and execution.
• Creative & Business Alignment - Ability to translate business objectives into clear creative deliverables for internal teams and external partners.
• Stakeholder Management - Effective collaboration across creative, commercial, and operational teams to ensure smooth execution.
• Data-Driven Mindset - Ability to analyze performance metrics and optimize marketing efforts accordingly.
• Budget & Timeline Ownership - Skilled in managing budgets and delivering projects on schedule while maintaining brand integrity.

How to Apply

If you're ready to bring your analytical mindset, passion for Omni-channel Marketing and Production execution and Project Management, we would love to hear from you

Please submit your application, including a resume and a brief motivation letter via the link.

ABOUT US

Founded in Copenhagen in 2015 by Anne Marie Lie Norvig, LIEWOOD is a result of Anne Marie´s strong passion for design, aesthetics, and the belief that beauty lies in the details. Being a mother of growing children, Anne Marie understands the needs and premises of daily life in a family. After all, this is what reflects the heart and soul of LIEWOOD.

Our Story – Liewood

With a focus on functionality and innovation, LIEWOOD designs and produces toys, interior, furniture, accessories, wear and footwear for babies and children all which are made with aesthetics, quality, and consciousness in mind. Exactly the core values that make LIEWOOD the fun and fair choice.

Our Philosphy – Liewood

Children are our future. And for them to evolve and create new paths that improve our world – both humans and planet – we must be thoughtful and make responsible, conscious choices, that reduce our imprint on the planet. Day by day, we strive to improve our processes and use of materials, however, we realize that this is an ongoing journey for us, and we will keep pursuing to become better.

LIEWOOD is an equal opportunity employer devoted to creating and maintaining an inclusive environment empowering every employee to do their best. As such, recruitment is always based solely on personal, business, and professional circumstances, and recruitment, promotion, and dismissals are never affected by race, sexual orientation, age, ethnic or social origin, gender, religion, race, social background, political affiliations, or opinions or the like that could give rise to discrimination.

Our responsible journey – Liewood

As a LIEWOOD colleague you will work from our beautiful office in Copenhagen, designed by NORM architects.

We strive to create an inclusive and open company culture, benefitting from a diverse group of high-performance people.