Senior Media Buyer
6 days ago
Senior PPC Media Buyer - Healthcare Tech
Who We Are
NPHub is a rapidly growing healthcare education and career platform with a mission to expand
healthcare access in the U.S. by helping nurse practitioner (NP) students graduate on time and
connect with ideal job opportunities. Our two key products, clinical placements and NPHire, are
revolutionizing how NP students secure preceptors and find meaningful employment.
Role Overview
As Senior PPC Media Buyer, you will play a critical role in driving NPHub's growth by managing
and optimizing paid search and paid social campaigns. You will be responsible for executing
high-performing PPC strategies across key platforms to drive leads for both clinical placements
and NPHire. Your efforts will directly influence our ability to scale and fulfill our mission of
supporting nurse practitioners.
Key Responsibilities:
● Develop, launch, and manage paid media campaigns on platforms including Google,
Facebook, Instagram, LinkedIn, and TikTok to drive growth for clinical placements and
NPHire.
● Optimize campaigns daily to meet performance goals such as ROAS and lead
acquisition, adjusting bids, creatives, and strategies as needed.
● Collaborate with the content and creative teams to ensure engaging, on-brand ad
materials are utilized across campaigns.
● Monitor, analyze, and report on campaign performance, identifying insights and
opportunities to improve.
● Oversee and adjust budgets to ensure the most efficient use of resources across
multiple platforms.
● Stay updated on emerging PPC trends and incorporate best practices into ongoing
campaigns.
Required Qualifications:
● Being currently based in Latin America (ideally in Colombia, Argentina or Chile)
● 3-4 years of experience as a media buyer with a focus on PPC, specifically in Meta Ads
and Google Search.
● Proven expertise in managing high-budget campaigns (at least $20k/monthly) across
Google Ads, Facebook Ads, Instagram, and other major platforms.
● Strong analytical mindset with the ability to draw actionable insights from data.
● Experience managing PPC budgets and driving conversion-based performance.
● Excellent ad copywriting skills.
Desirable Qualities:
● Experience in the healthcare or education sector or with driving lead gen is a plus.
● Ability to work collaboratively with creative teams while also managing projects
independently.
Benefits and Perks:
● Fixed monthly salary in USD during and after 60-days training-trial period
● Flexible remote working policies
● Unlimited paid time off and annual company holidays
● Merit-based raises and promotions
● A collaborative team environment in a mission-driven company
● Opportunity to grow with a company making a meaningful impact in healthcare
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