Marketing Consultant, Marketing Mix Modelling

Found in: Talent DK C2 - 3 weeks ago


Viby, Denmark Arla foods Full time

How you will make an impact

Your primary role will be to continuously support business objectives and improve our media and thereby commercial performance.

Your key areas of responsibilities will be:

Drive and support media ROI agenda in Arla Foods with the rest of the modelling team primarily via use of insourced media modelling software solution Build/maintain a strong stakeholder relationship (both internally in Arla Foods and externally towards key partners) to ensure modelling results are understood and learnings are widely executed.

In short, you’ll play a key role in bringing data and insights to the forefront of everything we do in Global Media & Agency Management. More specifically, your tasks will be:

Conduct econometric/marketing mix modelling across markets, categories and brands and support execution of media learnings. Deliver learnings on optimal budget allocation across touchpoints, timing and weighting + to some extend input on creative quality (in regard to sales stimulation) Drive portfolio media budget allocation projects pr. markets. Deliver learnings on how to optimize budget allocation across brands and categories in a given market Co-drive global media budget allocation project - deliver learnings on optimal total media budget allocation across markets, categories and brands Supply input to specific media/budget plans and overall media/budgeting guidelines Support overall Marketing ROI agenda in Arla Foods Drive agenda of putting data and analyses first to gain maximal value of all media initiatives.

What will make you successful 

You are data-driven by heart and passionate about the opportunities to covert data into commercial value.

 You have a degree in marketing, math, IT, computer science, business intelligence or similar and proven experience working with data mining and statistics. Further you have:

Highly developed analytical skills Strong stakeholder relation building skills Great communication, presentation and project management skills Preferably media knowledge/experience – could be from an agency Strong English skills – verbally and in writing.

What do we offer?

You will be part of Global Media & Agency management where we in a dynamic and collaborate way focus on optimizing marketing/media effectiveness and efficiencies. Our department is part of Global Insights & Analytics and the position is placed in Arla Foods global HQ in Viby, Denmark.

We’re committed to professional development and promoting from within. Our positive and collaborative culture will bring out the best in you. And you’ll join a market leader who produces nutritious household favorite brands in a way that make things better for our customers, the farmers who own us, and the whole world.


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