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Brand Manager

3 months ago

Copenhagen, Denmark Colgate-Palmolive Company Full time

No Relocation Assistance Offered
# 162840 - Copenhagen, Copenhagen, Denmark

Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team
 

Position: Brand Manager (Therapeutic)
Reports to: Marketing Director
Places of work: Copenhagen, Denmark

 

Job Purpose:

  • Drive Vet Channel growth in Nordics with Hill’s Prescription Diet and Vet Essentials brands 
  • Contribute to building Hill’s brand awareness and differentiated image by connecting with pet owners and influencers through multiple touch points 
  • Acquire and convert pet owners to Hill’s brand feeding 
  • Lead marketing plans, campaigns, and execution of plans to support Hill’s brands to grow Share of Market (SOM) in Therapeutic Segment.

 
What you will do: 

  • Develop, recommend and implement brand strategies to grow business in Vet Channel with PD and VE demonstrating Hill’s regional strategies. 
  • Detailed market analysis of Consumer, Shopper and Veterinary insights to develop marketing plans in all appropriate channels, including:
  • Reviewing and mining existing data and research for actionable insights;
  • Applying relevant insights to the development and execution of marketing initiatives;
  • Learn standard methodologies from Hills in countries, global guidelines and provide recommendations.
  • Commercial monthly reviews co-leadership with other functions with analysis and recommendations to the management team 
  • Support of effective communication with internal partners – regional marketing, PVA, CD, supply chain teams to reach alignment, executional excellence and speed to market
  • Executional excellence of New Product launches in Nordic countries
  • Develop Marketing Plans addressing brand’s targets
  • Analyze pricing dynamics on the market and provide recommendations
  • Plan Demand for the brand, update monthly, provide input to CS&L according to CBP process
  • Full responsibility for A&P brand budget management, monthly spending control, reporting and reallocation
  • Leadership of category portfolio management process based on analytic tools


Your qualifications:

  • Minimum of 5 years of previous experience working in a Consumer Marketing Company in Marketing. At least 3 years as in brand management.
  • Bachelor’s Degree (Marketing/ Economics)
  • Leadership Skills, Focus of Learning and Development
  • Strong analytical skills in regards to data and consumer studies
  • Excellent communication skills
  • Work experience with professional associations (pet clinics and veterinary) is an advantage

 

Who you are: 

  • You excel in driving new product launches 
  • IMCs' execution, marketing support execution
  • Brand P&L analysis, promo profitability evaluation
  • Development of brand strategies
  • Market trends evaluation, analysis, providing recommendations based on learning
  • You are proficient in communicating  reports on Sales Conferences, Business Reviews 

 

What you need to have:

  • You have analytical skills
  • You Communicate Efficiently
  • You excel Brand & Equity Management 
  • Commit to Impact
  • Commercial Expertise
  • Effective partnership and collaboration


Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.

Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.

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