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Senior Manager, Growth

2 months ago

København, Denmark HelloFresh Nordics ApS Full time
JOB DESCRIPTION

The Role

We are looking for a highly resourceful, entrepreneurial, and motivated Senior Manager, Growth to spearhead the launch of our newest brand in Sweden: Factor, a healthy, ready-to-eat meal subscription service. 

As the Senior Growth Manager for Factor, you will be accountable for the entire marketing performance for Factor in Sweden. You will act as a champion of the Factor brand , and will have the autonomy to determine how to generate the best results for your market. This is a highly entrepreneurial and impactful role which provides the opportunity to define the marketing strategy for a new business, be hands-on in executing that strategy, and build the next big online food brand in Sweden.

Reporting into the Factor EU CMO, you’ll be part of a cross-functional team, working closely with the local HF Nordics team as well as the Factor EU team. As the Senior Manager, Growth you are:

Accountable for all channels for Factor Sweden, including joint accountability with Factor Sr. OM Manager for central channels (online marketing channels incl. Paid Social, SEA/SEO, Native, Display, Video, CRO/UX initiatives; Reactivations, Referrals) Responsible for the strategy and execution of the local channels (Influencers, Partnerships, Direct Mail & GCF, Direct Sales, Podcasts)

What you’ll do

As the Senior Growth Manager, you will have the chance to work with us in our Nordic headquarters in Copenhagen along with some flexibility to work remotely in a week.

Your responsibilities will include:

Defining overall marketing strategy, including budgeting and target setting, across key local channels.  Directly executing your marketing strategy across these channels (e.g. setup, partner outreach, coordination with local agencies, etc). Content QA: developing the voice of the Factor brand in Sweden in close collaboration with the Factor Marketing Comms & PR lead; ensuring quality across all copy, particularly in marketing and web/app. Collaborating with the central Factor EU and Centre of Excellence teams for online marketing channels Bring a local market perspective, staying up to date on consumer behavior and marketing trends to inform the overall marketing strategy Overall performance management and analysis across all channels  People management responsibility, with a Jr. Content Manager reporting into you

What you’ll bring

This is a highly entrepreneurial role, and requires a resourceful, ‘scrappy’ individual who will find creative solutions and strive for fast experimentation and execution over perfection. This role is all about iterating toward product-market-fit as quickly as possible

You:

Have a minimum of 5 years experience in Growth/Consulting/Strategy/Early stage startup roles, ideally in the areas of food or technology Have experience in performance marketing across a broad mix of channels  Are a strategic thinker with strong prioritization skills - you are able to define an overall growth strategy and prioritize channels and marketing activities accordingly Have strong collaboration and stakeholder management skills - you are able to leverage existing organizational expertise and convince different teams to work together  Are able to develop clear hypotheses for when a different approach should be taken  Are able to understand and apply local market consumer behavior and trends (especially related to food, technology, and commerce) to inform your growth strategy Have strong analytical skills - you have a robust understanding of levers to manage performance and use data to drive informed decisions Are a native Swedish speaker (required) with a strong proficiency in English

We offer… A significant discount on your weekly HelloFresh box Annual learning and development budget Subsidized healthy lunches Comprehensive relocation assistance to move to the Nordics plus visa application support  Mental health support through online subscriptions Monthly pension scheme including health insurance benefits  A diverse and vibrant international environment of 35+ different nationalities The chance to have a significant impact on one of the fastest-growing technology companies in Europe  Additional perks: Nordic Language classes, discounts for our neighboring gyms, company events and parties, fruit & snacks in the office and free Friday bar

Are you up for a challenge? Apply with your CV (In English please) If we see a match, you’ll have a call with one of our recruiters to share more about what you can bring to the team Are both sides still positive? Then we proceed to the assessment stage to assess key skills required for the job We will be conducting interviews on an ongoing basis and will close down the position once the successful candidate has been found.

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