Brand Strategy Manager

2 days ago

København, Denmark Pandora AS Full time

Brand Strategy Manager

Purpose:

As Brand Strategy Manager at Pandora, your primary responsibility will be to develop and execute brand strategies that drive the growth and success of our business on a global scale. By fostering collaboration, building trusted relationships, and aligning stakeholders to the Brand strategy, you will play a key role in achieving our business objectives and goals.

The role will work across the Marketing team and broader cross-functional teams, and act as a leader, orchestrator, and collaborator, working closely with various teams to ensure alignment and coherence to the overall Brand strategy. The role will provide guidance, support, and foster communication to promote a cohesive vision and achieve overarching brand goals, while ensuring teams are empowered to make independent decisions within their specific owned domains.

The ability to be a strong team player and thrive in a fast-paced and dynamic environment, demonstrating agility and adaptability to changing business needs will be key.

Responsibilities:

  1. Conduct Brand Market Analysis and Competitive Research:
    Collaborate with Consumer Insights (CI) and the Marketing team to conduct market analysis, identifying trends, opportunities, and competitive landscape relevant to the Brand strategy. Perform competitive research, gaining insights into competitor activities, strengths, and weaknesses. Utilize market and competitive intelligence to inform and refine Brand strategies.
  2. Develop and Execute the Brand Strategy:
    Lead the development and execution of comprehensive Brand strategies aligned with our overall business objectives in close collaboration with the Marketing team and wider stakeholders. Collaborate closely with the GBU and DBU team and cross-functional teams, including but not limited to, Consumer Insights (CI), Design, Brand & Communication (BRACO), Go-To-Market (GTM), Assortment Planning (AP), and agency partners, to ensure successful implementation with respect for their specific owned domains. Foster trusted relationships with stakeholders, integrating their insights into the strategy development process. Communicate the Brand strategy in a compelling manner, emphasizing its benefits and aligning it with broader brand goals. Facilitate workshops, meetings, and presentations to drive buy-in, belief, and alignment to the Brand strategy.
  3. Develop Strategic Brand Campaigns, Amplifications, and Roadmaps:
    Collaborate with cross-functional teams to develop strategic brand campaigns, initiatives, and amplifications supporting the Brand strategy. Define objectives, timelines, and resource requirements for brand campaigns, initiatives, and amplifications. Ensure alignment and integration of strategic brand campaigns, initiatives, and amplifications with the overall Brand strategy and business objectives.
  4. Facilitate Strategic Decision-Making & Manage Change:
    Provide strategic guidance and insights to key stakeholders in decision-making processes. Collaborate with the Marketing team and key stakeholders to evaluate potential strategic opportunities and risks. Support the development of business cases and recommendations for strategic investments and initiatives. Develop change management strategies to ensure successful adoption and implementation of Brand strategies. Address resistance to change, overcome obstacles, and drive organizational alignment. Monitor and assess the impact of strategic changes, making necessary adjustments.
  5. Performance Monitoring and Reporting:
    Establish key performance indicators (KPIs) and reporting mechanisms to track the progress and impact of Brand strategies. Analyze performance data, identifying areas for improvement and providing recommendations. Regularly communicate updates on strategy implementation and achievements, fostering a sense of shared success.

Qualifications:

Bachelor's degree in business administration, marketing, or a related field.

Experience in marketing, strategic planning, business development, or related roles, with a focus on brand building.

Proven track record of successfully developing and executing strategies that achieved buy-in, belief, and alignment from cross-functional teams.

Strong ability to be agile and adaptable as well as be able to navigate through change and ambiguity.

Excellent interpersonal and communication skills, with the ability to build trust, influence, and collaborate effectively in a fast-paced and dynamic environment.

#J-18808-Ljbffr

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