Brand Manager Dolmio
7 days ago
Job Description:
What will be your key responsibilities?
- Input into the creation of the in-year plan and deploy the regional strategy.
- Support the Pasta Brand Director in driving a compelling and engaging BRAND vision and strategy in collaboration with the global brand team.
- Assist the Pasta Brand Director with the annual brand Flywheel analysis and create the key jobs to be done.
- Input into the ICP briefing with the cross-agency team, develop the brief, provide feedback on responses, and refine the final plan for deployment.
- Execute specific parts of the overall Dolmio strategic cell growth plan in REM.
- Be accountable for regional brand execution across relevant touchpoints.
- Engage REM associates & customers on brand strategy, NPD & activation with impactful communication.
- Conduct ongoing performance analysis and regular brand reviews, inform & collaborate with the Dolmio Marketing Manager to develop the brand plan, and then develop & deploy the marketing activity calendar in the market.
- Provide regular reporting and recommendations on the brand's business to the local and regional organization.
- Manage the Dolmio A&CP budget with monthly reconciliation, year-end management, and accrual process. Liaise frequently with REM and the Regional Finance Team and Dolmio Marketing Manager.
- Undertake post-activity reviews and use these to inform future activity.
- Support the review of performance of the current range and any innovation/renovation activity, recommending course correction as required and delivering aligned changes across the region.
- Lead the Dolmio Brand Growth team (BGT) to review performance, develop SOPs, address business opportunities and risks ensuring relevant topics for REM with a focus on Nordics.
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
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