Marketing & PR Lead - Zeekr Denmark Marketing & PR · Copenhagen

5 days ago

Copenhagen, Copenhagen, Denmark ZEEKR Europe Full time

The Company

We are Zeekr, built on a decade of European experience. We are a premium electric vehicle and technology solutions brand from Geely Holding Group, one of world's largest automotive companies. Our goal and vision is to accelerate the shift to fully electrified mobility. We are committed to driving the future of transportation with cutting-edge technology and a customer-centric approach.

The role

Our Zeekr Denmark team is looking for a Marketing & PR Lead who will be responsible of developing and implementing our Marketing & PR activities in Denmark. The role will be varied and both internally and externally facing. You will build the strength of the Zeekr brand in Denmark, in partnership with our local partners, and internally with your central EU marketing & PR counterparts.

This is what you will do most of the time:

  • Partner with European Marketing & PR team to execute 360 Marketing & PR plan for Denmark based on EU Brand and Communications strategy.
  • Lead local Media Relations, Press Office and fleet working closely with your EU PR team and agency partners.
  • Drive and implement local event and content calendar in line with defined EU brand pillars and activation territories.
  • Develop tactical campaigns in partnership with EU team to drive lower funnel traffic and ensure optimization of campaign to drive maximum lead conversion
  • Partner with EU paid media team and agencies to optimize both biddable and non biddable media buys.
  • Work with Marketing & Sales teams of local partners to ensure on brand and efficient execution of Marketing & PR activities
  • Plan, project-lead, and implement nationwide events, exhibitions, road shows, pop ups, test drive events in collaboration with local partners.
  • Manage local Marketing & PR budget, cost control and purchase request processes.
  • Partner with EU CRM team to manage the customer pipeline via Salesforce (Creating/generating/collecting/allocating sales-leads). Develop and execute CRM campaigns to nurture leads, and funnel management.
  • Create proposals for resources and prioritization of local market campaigns.
  • Manage the process for approval of marketing campaigns to ensure alignment with EU brand positioning.

To be successful in this role you should demonstrate:

  • Extensive experience in the automotive sector with a focus on PR & marketing within Denmark.
  • Strong knowledge of the Danish PR landscape including media & publisher relationships.
  • Experience working with automotive retail partners and strong collaboration skills.
  • 'Hands on' mentality.
  • Experience from a scale up or start up – this is a nice-to-have.
  • Good command of the Danish and English languages.

To thrive at Zeekr we believe that you have the courage to lead with trust and care and you don't mind getting your hands dirty. You are highly innovative and have a great ability to adapt and perform in a constantly changing, fast-paced, highly demanding work environment. Like us, you believe it's important to have a passion to work in an international and multicultural environment with the desire and ability to embrace the diversity of people, perspectives, and styles.

Apply today, we will perform ongoing selection during the application period. We look forward to hearing from you.

Please note that due to GDPR regulations we can only accept applications sent through the recruitment system, not via email or other channels. We do not accept applications submitted by external recruitment companies.

#J-18808-Ljbffr

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