Head of Product Marketing

3 days ago


Aarhus, Denmark Whistleblower Software Full time

Formalize - Head of Product Marketing

Location: Aarhus or Copenhagen

Salary: Competitive

Are you looking for a big challenge and opportunity to have a high impact on a startup company? If so, keep on reading We are looking for a Head of Product Marketing.

The opportunity and what we offer:
We are seeking a talented, self-directed and hands-on Head of Product Marketing to join our team and help drive the adoption of our SaaS platform. In this role, you will work closely with the CMO and the engineering team to set product positioning and strategy, define and direct our go-to-market, drive product launches and shape the perception of our solution.

Formalize is on a scaling journey with significant traction across Europe. As our new Head of Product Marketing, you will have the opportunity to learn, grow, and tackle significant challenges to help us become a category leader.

You will:

  • Have a high level of trust and autonomy
  • Be part of a fast-growing international SaaS company
  • Be part of a social, diverse and international company

Responsibilities:
You will be joining our company of 100+ people in rapid growth. Your responsibilities are to:

  • Help form our product marketing function from scratch
  • Own our positioning, customer understanding, and product understanding
  • Become an expert in communicating efficiently about our offering across use cases and segments
  • Manage a key part of the marketing organization over time
  • Help form and execute on our GTM motions
  • Plan and prioritize with stakeholders from the different departments
  • And much more…

Qualifications:

  • +2 years of experience in product marketing roles within SaaS
  • Strong business acumen and entrepreneurial mindset
  • You know what high-quality looks like and expect it from your colleagues
  • You are able to take charge and responsibility for key areas of the marketing deliveries
  • You have an in-depth understanding of positioning, customer research, and efficient external communication
  • You are used to working with stakeholders to accomplish business results
  • Professional fluency in English

About Formalize:
Formalize is a tech company founded in 2021 with offices in Aarhus, Copenhagen, Milan, and Madrid. We are a team of +90 people from 13 nationalities operating in multiple European markets and are one of the fastest-growing SaaS scale-ups.

Formalize helps companies navigate and stay ahead in the ever-changing landscape of compliance. Our platform adapts to regulatory changes, continuously meeting the evolving needs of our users.

Traits that describe our culture and employees:

  • Goal-oriented and hardworking
  • Responsible, valuing accountability
  • Connecting and building meaningful relationships
  • Optimistic, fostering a positive atmosphere
  • Dreaming big with clear visions for the future

Recruitment Process Outline:

  • Send application and upload relevant information
  • 20-30 minutes online interview with our CMO
  • Completion of personality test
  • Case preparation for the last interview (homework)
  • 60-minute in-person case interview with the CMO
  • 30-minute cultural interview with a member of the management team
  • Criminal record check

Apply by attaching your resume and other relevant information, and you will hear from us soon We will hold interviews and hire on an ongoing basis.

For more information or questions, please contact the responsible recruiter in the Talent team.

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