Head of Product Marketing

3 months ago

Aarhus, Denmark The HubDanske Bank Full time

Are you looking for a big challenge and opportunity to have a high impact on a startup company? If so, keep on reading We are looking for a Head of Product Marketing for either our office in Copenhagen or Aarhus.

The opportunity and what we offer

We are seeking a talented, self-directed and hands-on Head of Product Marketing to join our team and help drive the adoption of our SaaS platform. In this role, you will work closely with the CMO and the engineering team to set product positioning and strategy, define and direct our go-to-market, drive product launches and shape the perception of our solution.

Formalize is on a scaling journey with significant traction across Europe. As our new Head of Product Marketing, you will have the opportunity to learn, grow, and tackle significant challenges to help us become a category leader.

You will:

  • Have a high level of trust and autonomy
  • Be part of a fast-growing international SaaS company
  • Be part of a social, diverse and international company

Responsibilities

You will be joining our company of 100+ people in rapid growth. We are on a venture journey and you will have a huge impact in the organization from the start. Your responsibilities are to:

  • Help form our product marketing function from scratch
  • Own our positioning, customer understanding and product understanding
  • Become an expert in communicating efficiently about our offering across use cases and segments
  • Have management responsibility for growing a key part of the marketing organization over time
  • Help form and execute on our GTM motions
  • Plan and prioritize with stakeholders from different departments
  • And much more…

Qualifications and about you

  • +2 years of experience in product marketing roles within SaaS
  • Strong business acumen and entrepreneurial mindset
  • You know what high-quality looks like and know how to expect it from your colleagues
  • You are able to take charge and responsibility of key areas of the marketing deliveries
  • You have an in-depth understanding of positioning, customer research and efficient external communication
  • You are used to working with stakeholders to accomplish business results
  • Professional fluency in English

About Formalize

Formalize is a tech company founded in 2021 with offices in Aarhus, Copenhagen, Milan and Madrid. Currently we are a team of +90 people from 13 nationalities operating in multiple European markets and are one of the fastest growing SaaS scale-ups.

Our journey started within the whistleblowing compliance sector, highlighted by the award-winning Whistleblower Software by Formalize, laying the foundation of our success story.

This initial chapter has been within whistleblowing compliance and meeting those regulations. Along the way we established strong partnerships and a base of satisfied customers. Our commitment was recognized through the best customer support, which earned us a reputation as a customer-centric pioneer. But now, we have extended our expertise to a larger compliance universe including data compliance, risk and privacy.

Formalize helps companies to effortlessly navigate and stay ahead in the ever-changing landscape of compliance. Our platform adapts to regulatory changes, continuously meeting and foreseeing the evolving needs of our users - ensuring businesses remain compliant and confident in their operations.

Traits that describe our culture and employees:

  • We are all very goal-oriented and hardworking
  • We are responsible, and we like accountability
  • We are connecting, and we like to build meaningful relationships
  • We are optimistic and like to laugh and have a positive atmosphere
  • We like to dream big and to have clear visions for the future

Test in the recruitment process

In the recruitment process, we use talent profiles. You will therefore receive a link to the test after sending your application.

Experience shows that it provides the best experience for both candidates and us as a company. It's not about answering right or wrong, but whether one's talents match the context you will work in. We want to hire a colleague who really thrives and flourishes with us, and therefore we are looking for the employee who will be a good fit with Whistleblower Software in relation to:

  • Fit between the person and work tasks
  • Fit between the person and the colleagues in the team
  • Fit between the person and the role

We know that when this is staged optimally, you thrive and succeed much better in your job.

Recruitment Process outline (might vary a little)

  • Send application and upload relevant information
  • 20-30 minutes online interview with our CMO
  • Completion of personality test
  • Case preparation for the last interview (homework)
  • 60-minute in-person case interview with the CMO
  • 30-minute cultural interview with one from the management team
  • Criminal record check

Apply by attaching your resume and other relevant information and you will hear from us soon

We will hold interviews and hire on an ongoing basis. For more information or questions please contact the responsible recruiter in the Talent team.

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