Head of Demand Generation

Pleo was founded in Copenhagen, Denmark, in 2015. With over 30,000 customers across 16 markets, we’re Europe’s leading spend management solution and we’re growing fast.

So what’s the opportunity?

We’re looking for an experienced, creative, results-oriented demand generation marketer to lead our Demand Generation team at Pleo. This role involves defining our demand generation strategy and investment model, creating and capturing high quality top of funnel demand through a variety of tactics and channels in a cost effective and efficient way to support pipeline creation and the achievement of revenue goals.

We are looking for a candidate that can lead and drive the Demand Generation team and strategy encompassing integrated campaign orchestration and management, email, digital, webinar functions and customer advocacy. This individual will become a critical member of the Revenue Marketing Team and will report to our Senior Director, Revenue Marketing. This is a full-time 12 month maternity leave contract.

In this role you will:

• Lead and develop a small team of demand generation specialists.
• Develop and execute comprehensive demand generation strategies to drive lead generation, customer acquisition, and revenue growth.
• Manage lead generation programs, including lead capture, scoring, and nurturing, to maximise lead quality and conversion rates.
• Develop a customer advocacy programme to recognise, federate and eventually foster upselling/cross-selling opportunities for our sales team through various initiatives: awards programme, customer advisory board, working in close relationship with marketing teams on customer stories etc.
• Collaborate with sales and marketing teams to develop integrated marketing and sales campaigns and align efforts to achieve business objectives.
• Support and enable SDRs, and Account Executives to utilise marketing programmes and messaging to engage and progress leads to opportunity and generate revenue.
• Measure, analyse and report on the impact of programmes and improve our performance when & where needed. Track our results to make sure the right investments are made and closely monitor which channels are working.
• Manage the demand generation budget. Allocate resources to channels that yield the most efficient return on investment and deliver results in line with business targets.
• Maintain a feedback loop between sales and marketing to optimise lead generation campaigns and find opportunities for pipeline acceleration and sales conversions.
• Evaluate, select, and manage outside vendors and specialist agencies that contribute to demand creation programmes, ensuring performance metrics are met and they deliver high-quality results.
• Stay updated with industry trends, best practices, and emerging technologies in demand generation and leverage data-driven insights to continually refine strategies and drive results.

What you’ll bring:

• A minimum of 8 years experience in SaaS B2B marketing roles with a particular focus on digital demand generation experience including paid social, content syndication, ABM, lead generation and scoring, nurture and email marketing and webinar programmes.
• Are an experienced people manager - you’ll be leading a team of demand generation marketers, so we’re looking for someone who knows how to develop, lead, motivate and get the best out of people.
• Are self-motivated, energetic and results oriented marketer with a track record of impact.
• Excel in a fast paced, highly matrixed environment and embrace change and ambiguity.
• Are a credible communicator with impeccable presentation skills.
• FinTech background would be an advantage but is not essential.
• Experience with marketing automation and CRM tools such as HubSpot and Clay advantageous.

• Your own Pleo card (no more out-of-pocket spending)
• Lunch is on us - with catering in our Lisbon, Copenhagen and London offices or a monthly lunch allowance paid directly together with your salary in other markets.
• Private health insurance to ensure you’re fit in body and mind to do your best work.
• We offer 25 days of holiday + your public holidays.
• For our Marketing teams, we offer a hybrid approach (with two days in the office).
• Option to purchase 5 additional days of holiday through a salary sacrifice.
• Wellbeing days - fully paid days off designed for a slower pace, allowing you to take time to recharge and prioritise self-care.
• We’re trialling MyndUp to give our employees access to free mental health and wellbeing support with great success so far.
• Access to LinkedIn Learning - acquire new skills, stay abreast of industry trends and fuel your personal and professional development continuously.
• Paid parental leave - we want to make sure that we're supportive of families and help you feel that you don't have to compromise your family due to work.
• All of us have a stake in Pleo’s success - ask us about our equity grant scheme.

Why join us?

Working at Pleo means you're working on something very exciting: the future of work. Our mission is to help every company go beyond the books. Pleo itself means ‘more than you’d expect’, and it’s been the secret to our success over the last 8 years. So it’s only fitting that we’d pass this philosophy onto our customers to help them make the most of their finances.

We think company spending should be delegated to all employees and teams, that it should be as automated as possible, and that it should drive a culture of responsible spending. Finance teams shouldn’t be siloed from the rest of the organisation – they should work in unity with marketing, sales, IT and everyone else.

Speaking of working in unity, our values tell the story of how we work at Pleo. We have four core values, the first of which is ‘champion the customer’, which means we address real pain points that businesses face. Next up is ‘succeed as a team’, which highlights how our strength lies in our diversity and trust in each other. We also ‘make it happen’ by taking bold decisions and following through to deliver results. Last but not least, we ‘build to scale’, creating lasting solutions that address today’s challenges and anticipate tomorrow’s needs.

Today we are a 850+ team, from over 100 nations, sitting in our Copenhagen HQ, London, Stockholm, Berlin, Madrid, Montreal and Lisbon offices —and quite a few full-time remotes in 35 other countries Being HQ'd out of Copenhagen means we're inspired by things like a good work-life balance. If you don't work in the office with us, we'll help you set up the best remote setup possible and make sure you still have time to connect with your team.

About your application

• Please submit your application in English; it’s our company language so you’ll be speaking lots of it if you join.
• We treat all candidates equally: If you are interested please apply through our application system - any correspondence should come from there Our lovely support isn't able to pass on any calls/ emails our way - and this makes sure that the candidate experience is smooth and fair to everyone.
• We’re on a mission to make everyone feel valued at work. That’s only achievable if our team reflects the diversity of the world around us - and that starts with you, hitting apply, even if you are worried you might not tick all the boxes We embrace and encourage people from all backgrounds to apply - regardless of race/ethnicity, colour, religion, nationality, gender, sex, sexual orientation, age, marital status, disability, neurodiversity, socio-economic status, culture or beliefs.
• When you submit an application we process your personal data as a data processor. Find out more about how your data is used in the FAQs section at the bottom of our jobs page.