Sales Analyst

5 days ago

Copenhagen, Copenhagen, Denmark Red Bull Gruppe Full time
As Sales Analyst within our Trade Marketing team in the Off Premise department, you will play a crucial role in driving business growth by transforming national sales forecasts into actionable, store-level execution plans.

This role focuses on turning high-level sales objectives into clear, measurable targets for individual stores and sales consultants. The Sales Analyst is responsible for proactively tracking progress, addressing challenges, and optimizing in-store performance to maximize sales impact. This role requires a strong focus on sales execution, using diverse data sources to allocate resources effectively, improve store-level activities, and enhance sales performance. Additionally, the Sales Analyst leads communication with the Sales Consultant team, providing clear guidance, sharing best practices, and ensuring alignment to drive sales results.

Areas that play to your strengths

All the responsibilities we'll trust you with:

  1. Your main responsibility as Sales Analyst is ensuring that the national sales forecast is translated into actionable execution plans at store level.
  2. With access to diverse data sources including Nielsen, Customer POS data, customer portals, sell-in data, and our internal field tool "DRIVE", you are expected to drive the conversion of high-level sales objectives into clear, per-store and per-sales-consultant targets.
  3. Proactivity is essential in this role, as it involves weekly follow-ups on these targets to track progress, address challenges and opportunities, and report on actions taken to maximize sales impact at the shop floor and drive our business growth.
  4. Enhance Sales Consultant resource allocation, maximizing banner-level activity and improving Perfect Store Ratings (PSR) scores for top banners by leveraging "DRIVE" data.
  5. Provide clear guidance on store level visit planning, determining which stores to prioritize or reduce focus on, to ensure effective execution of our Commercial calendar and follow-up on execution.
  6. Deliver regular updates to the Head of Field Sales and Head of Trade Marketing on in-store execution metrics, contributing to business planning. Identify improvement opportunities and recommend actions to optimize execution, efficiency, and performance scores for the Sales Consultant team.
  7. Lead communication efforts for the Field Sales team by preparing and presenting sales execution plans at quarterly Field Sales meetings and monthly Sales Consultant meetings, together with our Head of Field Sales.
  8. Develop concise one-pagers with actionable insights and compelling arguments to support in-store activities and bottom-up offers.
  9. Gather and share best practices from the Sales Consultant team to fuel knowledge-sharing and continuous improvement.
  10. Serve as the primary point of contact for the Sales Consultant team, addressing a wide range of inquiries and ensuring seamless communication.

RedBull is more than an energy drink. RedBull is a way of life. We are authentic, determined, passionate, and creative. We don't take ourselves too seriously, but we are still fully professional in everything we do. RedBull is a young and dynamic family with growing pains, and we are one of the fastest growing FMCG companies globally and locally. Our goal here in DK is to accelerate this growth further in the coming years - and here we need you on the team

Denmark's best workplace where we offer you a great energetic environment where you will join a young, talented, and ambitious team in a great location in central Copenhagen.

RedBull gives you the opportunity to spread your wings and grow to the maximum on a personal and professional level.

The role includes a market-based salary, bonus, great benefits, and as many great RedBull events and fantastic social activities as you could wish for.

  • 1-2 years of experience in FMCG sector within Sales.
  • Fast learner with strong team collaboration skills, high motivation, and a proactive attitude.
  • Able to work independently and on several tasks and projects in parallel towards deadlines.
  • Good understanding of the Danish trade landscape.
  • Excellent analytical skills to transform data into actionable insights and present findings clearly and persuasively.
  • Possesses a results-driven mindset, demonstrated in seizing volume opportunities and delivering measurable outcomes.
  • Strong proficiency in MS Excel and MS PowerPoint, with the ability to create detailed analyses and impactful presentations.
  • Comfortable working in a fast-paced environment, demonstrating resilience under pressure.
  • Great communication skills both written and verbal.
  • Experience in working with customer portals is a big plus.
  • University degree (Sales, Business or similar).
  • Good knowledge of Danish and English (written and spoken).

In your application, we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.

Giving wings to people and ideas since 1987

In the 1980s Dietrich Mateschitz developed a formula known as the RedBull Energy Drink. This was not only the launch of a completely new product, in fact, it was the birth of a totally new product category.

Since the early days of RedBull, an entrepreneurial mindset has always guided our approach to work and the environment we create.

#J-18808-Ljbffr

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