Sr. Director, Head of Adult Engagement, Digital Consumer Engagement

About the RoleWe are seeking a talented Director, Digital Consumer Engagement to lead our adult engagement strategy and drive business growth.Job DescriptionThe ideal candidate will have extensive experience in global fan management and engagement, with a strong background in digital products and loyalty programs. They should also have worked on physical...

Job Description Are you ready to lead the charge in transforming how adults engage with the LEGO brand? Can you craft innovative strategies that captivate and inspire adult audiences worldwide? As the newly established Marketing Director for the Global Adult Product Group, based in Billund, you'll lead strategies to captivate adult audiences and build a...

Job Description Are you passionate about child online safety and wellbeing? Join us and help drive the implementation of our Responsible Engagement with Children strategy within our Kids digital portfolio. The safety and wellbeing of children is a fundamental component of every LEGO touchpoint and digital experience (web, app, games, and beyond)! In this...

Job Description Are you ready to redefine how marketing drives commercial success? Can you envision a world where technology and creativity merge to connect with millions of shoppers? Join the Brand, Marketing, Insights, and Partnerships (BMIP) team, where you as our new Head of Product will lead a strong team and lead the charge in delivering innovative...

Unlock the Power of Consumer Insights as a Senior Brand StrategistThe LEGO Group is embarking on an exciting journey to become a brand-led organization, prioritizing consumer perceptions and behaviors. As a key member of the Global Insights team, you will play a crucial role in uncovering the driving forces behind consumer actions and their connection with...

Job Description LI-KO1 Are you interested in creating a best-in-class LEGO Insiders Club membership experience for kids? In this dynamic global role, you will define what membership means for kids, applying best practices and innovative thinking to serve the Builders of Tomorrow with the best of the LEGO Group. In shaping the LEGO Insiders Club, you will...

Marketing Director, Lead - new LEGO franchise Marketing Director, Lead - new LEGO franchise Apply locations Billund time type Full time posted on Posted 2 Days Ago job requisition id 0000019521 Job Description Would it be your dream job to deliver one of LEGO's critical strategic projects for a new franchise as part of our cross-functional team? Bring your...

LEGO Gruppe Job DescriptionOverviewThe LEGO Group is seeking a seasoned Strategic Business Lead to spearhead the development of our innovative fan engagement program. This key role will play a pivotal part in shaping our global strategy, driving business growth, and fostering meaningful relationships with fans.Estimated SalaryExpected annual salary:...

Unlock the Power of Experimentation and PersonalizationAs a Senior Manager, Member Engagement Strategy Lead at LEGO Koncernen, you will play a crucial role in redefining how our Membership drives experimentation and incrementality testing. Join us in an exhilarating global role where you will shape the next era of member engagement and be part of something...

Job Description Are you passionate about building strategic business plans and financial models that guide action plans and deliver business results? Core responsibilities? Lead business strategy and drive business impact modeling of Kids Engagement opportunities, driving member acquisition, retention, loyalty, and business impact Develop long-term business...

We are seeking a highly experienced Senior Director, Head of Product Lifecycle Management to join our team in Billund, Denmark. This is an exciting opportunity for someone who wants to be part of building the future business platform for the LEGO Group.The ideal candidate will have 10+ years of experience in PLM transformations and product leadership, with...

Job Description Would it be your dream job to deliver one of LEGO's critical strategic projects for a new franchise as part of our cross-functional team? Bring your passion for marketing, innovation, brand and business building for this exciting new opportunity! Core Responsibilities As Marketing Director, you will be part of our global toy...

About the RoleAs a Senior Manager, Kids Engagement at LEGO Koncernen, you will play a crucial part in driving business strategy and impact modeling for kids engagement opportunities. Your primary goal will be to develop long-term business strategies and plans that align with corporate goals.The ideal candidate will have experience in building business plans...

Job Description Would it be your dream job to co-create how we interact with our kids fans communities, while bringing to life a new franchise as part of a cross-functional team? Be the trailblazer for evolving the way we as a business navigate in a hybrid world! Core responsibilities As Senior Fandom Marketing Manager, you will be part of our global toy...

Job Description Would you like to be part of an outstanding creative team? Bring your outstanding creative and visual design expertise to help the LEGO Group to inspire and develop the builder of tomorrow! Core Responsibilities In the role as Senior Art Director, your main responsibilities are: With guidance, creative sparring, and direction setting to...

Job Description Are you a curious Head of Technical Development Programme Manager with an interest in play engineering and its progressive potential? To bring phenomenal tech enabled toys to life often requires high complex projects. Join us and help build the LEGO Group's future! Core Responsibilities This role is a key member of the Play Engineering...

Job Description Are you interested in step changing the way we are addressing audiences and joining a value driven company in an exciting global role? Join us for an exciting career as Sr. Manager, Audience Planning as part of the LEGO Audience Management & Planning team within M&C Marketing! Core Responsibilities Support development of a globally...

Job Description Are you excited about shaping the vision and strategic roadmap for a groundbreaking LEGO Fan Creator Program that drives real business impact? If so, this is your chance to make it happen! Core Responsibilities Contribute to scale LEGO fandom across audiences by utilizing the OESP marketing model and support the Build, Direct Lasting...

Job Description #LI-AP4 #LI-Hybrid Are you interested in setting a direction and building a bridge between digitalization and the need for LEGO packaging solutions at all levels, from innovative packaging designs to production shopfloor optimization? Join us in building the future of tomorrow—one LEGO brick at a time! Core Responsibilities As a...

Job Description The LEGO Group is on a progressive voyage to become a more brand-led organization, placing consumers and their perceptions of the LEGO brand at the heart of everything we do. The outstanding Global Insights (GI) team plays a crucial role in this mission by uncovering the "why" behind consumer behavior – by exploring what drives their...