Senior Manager, Member Engagement Strategy Lead
3 days ago
As a Senior Manager, Member Engagement Strategy Lead at LEGO Koncernen, you will play a crucial role in redefining how our Membership drives experimentation and incrementality testing. Join us in an exhilarating global role where you will shape the next era of member engagement and be part of something extraordinary.
The ideal candidate will have 5+ years of senior experience working in an experimentation and analytics environment, with expertise in A/B testing and experimental design. They should have demonstrated success in adding commercial and/or strategic value, as well as strong structured problem-solving & communication capabilities.
You will lead the development of a strategic experimentation framework, ensuring we apply a test-learn-and-scale approach in improving our member value proposition and benefits & rewards portfolio. You will also lead and own the creation of the Membership & Personalization experimentation pipeline, backlog, and prioritization process.
Key Responsibilities:
- Develop a strategic experimentation framework to improve member value proposition and benefits & rewards portfolio
- Lead and own the creation of the Membership & Personalization experimentation pipeline, backlog, and prioritization process
- Conduct and evaluate experiments, synthesizing and integrating results from other skilled testing teams
- Report results back to (senior) collaborators in a clear and concise manner, with actionable recommendations
- Coach and mentor team members, encouraging continuous learning and development on benefits and drawbacks of (new) methodologies
This role involves leading experimentation initiatives, establishing testing and learning methodologies, and scaling experiments within the LEGO Group. It requires collaboration with cross-functional teams in Markets & Channels, the Product Marketing Department, and Digital to leverage data effectively and achieve our membership and personalisation goals.
Salary: €75,000 - €90,000 per year
Benefits:
- Family Care Leave
- Insurances
- Wellbeing
- Colleague Discount
- Bonus
Location: Billund or Copenhagen, Denmark. We offer a hybrid work policy, with an average of 3 days per week in the office.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds to apply for roles in our team.
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