Digital Marketing Strategist
3 days ago
We are seeking a highly skilled Digital Marketing Strategist to join our team at InnerPoint.
About the RoleThis is a part-time position, requiring 30-50 hours of work per month, with the flexibility to work from anywhere in Europe.
Key Responsibilities- Paid Social Campaigns: Plan, test, implement, and measure multi-channel media campaigns to drive inbound demand. Conduct audience research to develop new campaign ideas for paid social media platforms.
- Data Analysis and Reporting: Analyze performance and report results, including campaign outcomes, data reporting, and budget pacing. Quickly iterate strategies based on findings.
- Performance and Revenue Alignment: Analyze and compare campaign data with CRM data/full-funnel pipeline metrics to understand how paid media correlates with revenue and sales performance.
- Budget Management and Pacing: Effectively allocate and manage media spend across channels to drive results for clients.
- Account-Based Marketing: Strategize, plan, and execute ABM programs in collaboration with clients' outbound teams while leveraging intent signals, segmentation, and personalization.
- Creative Strategy Collaboration: Coordinate and work with designers and copywriters to drive creative strategy and execution.
- Campaign Operations: Implement UTM codes, pixels, and other tracking tools to connect CRM systems with campaigns.
- Proven experience in building and optimizing paid media campaigns, preferably within a B2B SaaS/Tech environment.
- An analytical mindset with a track record of making data-driven decisions to continuously optimize performance and guide future investments.
- Ability to identify trends and insights through in-depth data analysis.
- Experience in creating and managing ad campaigns on LinkedIn and Meta (Google Ads experience is beneficial).
- Knowledge of the technical aspects of campaigns: tracking using pixels, URL parameters (UTM codes).
- Proven ability to track campaign performance across multiple channels.
- Strong communication skills to clearly articulate ideas, frame problems, and provide solutions/suggestions.
Join a growing team of innovators who are passionate about delivering exceptional results. Enjoy the flexibility of working remotely from anywhere in Europe, and take advantage of opportunities for growth and professional development.
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