Digital Marketing Strategist
14 hours ago
GAN Integrity Solutions is a pioneering company in the compliance software industry, revolutionizing the way businesses manage their compliance activities. Our team is highly diverse, spanning various professional and cultural backgrounds.
As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing campaigns across all digital channels. Your primary objective will be to drive engagement, lead generation, and brand awareness through innovative strategies.
Key Responsibilities:- Develop and Execute Digital Campaigns: Plan and execute all digital marketing initiatives, including email, social media, content syndication, display advertising campaigns, and other channels.
- ABM Strategy: Design and implement account-based marketing tactics based on 1-to-1, 1-to-few, and 1-to-many strategies, utilizing tools such as 6sense, Demandbase, Termius, and others.
- Vendor Management: Coordinate with third-party vendors to support campaign execution.
- Content Strategy: Collaborate with internal teams to create and optimize engaging content that drives lead generation and brand awareness.
- Social Media Management: Develop and manage paid social media strategies to increase engagement and lead generation.
- SEO/SEM Optimization: Work with the marketing operations team to optimize website content, landing pages, and paid search campaigns to drive organic traffic and improve search engine rankings.
- Analytics and Reporting: Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs) in Hubspot and Salesforce.
- Marketing Automation: Manage marketing campaigns within marketing automation platforms such as Hubspot, building, executing, and reporting on campaigns and emails.
- Paid Advertising: Identify and manage content partners for paid advertising campaigns.
- A/B Testing: Conduct A/B testing on various digital campaigns to optimize performance and enhance user experience.
- Email Marketing: Develop and execute email marketing campaigns to drive engagement and retention.
- Collaboration: Align digital marketing efforts with sales and product teams' objectives.
- Stay Updated: Keep abreast of the latest trends and best practices in digital marketing and implement them in campaigns.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 2-5 years of experience in digital marketing, with a proven track record of successful digital campaigns.
- Technical Skills:
- Proficient in digital marketing tools and platforms.
- Experience with SEO/SEM, marketing automation tools, and CRM systems.
- Familiarity with WordPress or other CMS platforms.
- A strong understanding of HTML/CSS is a plus.
- Strong analytical skills and data-driven thinking. Ability to analyze data, identify trends, and make informed decisions.
- Ability to think creatively and come up with innovative solutions to marketing challenges.
- Excellent written and verbal communication skills. Ability to work collaboratively with cross-functional teams.
- Strong project management skills with the ability to handle multiple projects simultaneously and meet deadlines.
- Act with integrity, and when you see wrongdoing, speak up.
- Always learning, improving, and approaching every day with energy and enthusiasm.
- Take ownership of your work and provide constructive, positive feedback aimed at resolving challenges.
- Competitive salary.
- Excellent growth opportunities.
- Flexible working hours, a fully-remote role.
- Contribute to a truly important cause - building an ethical and compliant business space around the globe.
- A real impact on the company's growth and evolution.
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