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Marketing Insights Specialist

2 weeks ago

Copenhagen, Copenhagen, Denmark Trustpilot AS Full time

We're a leading online reviews platform, free and open to all. Our vision is to be the universal symbol of trust. We are well on our way — but there's still an exciting journey ahead of us.

We are seeking a skilled and experienced Marketing Intelligence (Datorama) Specialist to join our innovative Marketing Analytics team. This role can be based in one of our European offices: Copenhagen, Berlin, Milan, or London.

Key Responsibilities
  • Data Integration and Management:
    • Integrate various data sources (CRM, web analytics, social media, advertising platforms) into Datorama
    • Implement and maintain data governance policies to ensure data accuracy, consistency, and reliability
    • Develop and maintain ETL processes within Datorama
  • Dashboard Development and Visualization:
    • Design and build interactive dashboards and reports in Datorama
    • Visualize key marketing metrics and KPIs to provide actionable insights
    • Customize dashboards to meet the needs of different stakeholders
    • Monitor and optimize the performance of dashboards and data processes
  • Analysis and Insights:
    • Conduct in-depth data analysis to identify trends, opportunities, and areas for improvement
    • Collaborate with marketing teams to understand business goals and translate them into data requirements
    • Provide data-driven recommendations to optimize marketing performance