International Marketing Lead

5 days ago


Copenhagen, Copenhagen, Denmark BIBS Full time

We are seeking an experienced professional to join our team as a Regional Marketing Manager for Distributor Markets.

Key Responsibilities
  • Serve as the primary marketing contact for global distributor partners, building strong relationships to understand their needs and challenges.
  • Provide guidance and training to distributors on global marketing strategy, positioning, messaging, and execution best practices.
  • Assist distributors with local activities including trade show and consumer show support, PR and media activities, social media or influencer related questions, requests, or briefs, local awards, baby boxes and sampling opportunities, event planning, and brand collaboration.
  • Create toolboxes and delivery kits to ensure distributors have access to a comprehensive suite of marketing assets, including visuals, videos, product descriptions, and promotional materials.
  • Oversee the localization of assets to align with regional languages, cultural nuances, and market trends.
Campaign Planning and Execution
  • Partner with internal teams to roll out global campaigns, ensuring adaptability for local markets.
  • Work with distributors to implement campaigns across various channels, including social media, retail, and events.
Qualifications
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 3-5 years of experience in marketing, preferably with a focus on international markets or distributor relationships.
  • Strong understanding of localization and cultural adaptation in marketing.
  • Exceptional project management and organizational skills.
  • Experience in budget management, including planning, tracking, and reporting on marketing expenditures.
  • Excellent communication and interpersonal abilities, with a proven track record of building successful partnerships.
  • Experience in digital marketing and proficiency with tools like social media platforms, CRM systems, and analytics software.
  • Ability to thrive in a fast-paced, global environment and manage multiple priorities.
  • English language is a must; Danish and other languages are a plus.


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