Brand Development Manager

17 hours ago


Copenhagen, Copenhagen, Denmark Karo Healthcare Full time

Karo Healthcare, a dynamic consumer health company, aims to empower consumers to make intelligent health decisions. Our diverse portfolio includes seven categories, encompassing medical products, with over 80 brands operating in about 90 countries.

We are seeking a Brand Manager - Skin and Foot Health for our Copenhagen, Denmark office. This role requires a strong understanding of digital media and marketing, as well as experience in business planning and financial analysis.

  1. Develop and implement local brand plans, incorporating market research, insights, and communication strategies.
  2. Collaborate with the HQ marketing team to drive team performance and contribute positively to the team's overall goals.
  3. Lead key areas such as marketing plans, market research/insights, and ATL and BTL communication.
  4. Manage local A&P spend and category P&Ls.
  5. Contribute to product and business development projects through close collaboration with local and global teams.
  6. Identify and partner with local KOLs and healthcare customers to drive category knowledge, competitive insights, and solid business relationships.
  7. Develop and execute local activities for brands in scope in collaboration with local sales team, Swedish/Danish skin category team, and HQ marketing.
  8. Evaluate the effectiveness of promotional materials and activities (ROI).

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