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Global Marketing Campaign Manager
2 months ago
About the Role
We are seeking a highly skilled Global Marketing Campaign Manager to drive pipeline generation and orchestrate coordinated software, hardware products, and solutions launch. As a key member of our marketing team, you will be responsible for developing, executing, and optimizing multi-channel revenue-generating product and solutions launch campaigns that captivate our audience and drive engagement on a global scale.
Key Responsibilities
- Lead the creation of integrated, cross-channel marketing launch campaigns for hardware, software products, and solutions to gain new customers and build repeat business.
- Create and own comprehensive campaign briefs, detailing objectives, creative strategies, tactical plans, and resource allocation to ensure successful execution and activation.
- Work closely with the Product Marketing team to gather insights and feedback that inform product launch strategies.
- Partner with the Strategic Marketing team to customize product and solutions launch campaigns for specific vertical industries and target audiences.
- Work with the Central Marketing team to create innovative and effective product and solutions launch tactics and marketing campaign assets.
- Liaise with Regional Marketing teams to ensure localized execution of product launches.
- Maintain clear communication with stakeholders across departments to align objectives and expectations.
- Define campaign milestones and objectives, and regularly report on performance to stakeholders.
- Analyse key performance indicators (KPIs) and campaign success, providing data-driven recommendations to improve engagement, conversion, and growth metrics like SQLs, product usage, pipeline, and revenue.
- Oversee campaign budgets, ensuring efficient allocation of resources for maximum impact.
- Serve as a brand and content quality ambassador, ensuring all initiatives align with brand guidelines and deliver a cohesive, compelling customer experience.
Requirements
- Bachelor's degree in marketing, Business Administration, or a related field.
- Minimum of 8 years in B2B marketing campaign management, with a proven track record of impactful launch campaigns for software and hardware products.
- Strong understanding or experience launching software and/or hardware products is key.
- Strong expertise in 360o project and campaign management, with the ability to manage multiple projects simultaneously.
- Strong understanding of digital marketing strategies, campaign analytics, and creative development.
- Proficient in A/B testing, analysing data and metrics to drive decision-making and strategy adjustments.
- Excellent verbal and written communication skills, with the ability to present ideas clearly and persuasively.
- Demonstrated ability to work effectively across various teams and departments.
- Ability to thrive in an ever-changing environment.
- High competency with tools such as Asana, Microsoft Power BI, Salesforce/Pardot, PowerPoint, Word, and Excel.
- Knowledge of industrial automation and robotics is a plus.
- Native or fluent in English; proficiency in other languages is a plus.
About Us
At Teradyne, we empower change in the way work is done. Our vision is to create a world where people work with robots, not like robots. With 90,000+ cobots already installed worldwide, we're well on the way to achieving it. Working towards our vision gives us endless opportunities to learn, grow, innovate, and solve problems together as we bring our technology to companies of all sizes all over the world.
We Collaborate
We are driven by honesty and act with integrity. If you're looking to build your career working with some of the best talent from all over the world, we want to get in touch with you.
