Digital Marketing Manager

3 weeks ago

Odense, Odense Kommune, Denmark OnRobot Full time

At OnRobot, we're on a mission to revolutionize the industrial automation industry with innovative Collaborative Applications. As a key member of our team, you'll play a crucial role in driving our growth through aggressive lead generation.

The ideal candidate will have a proven track record of designing and executing successful B2B digital marketing programs that address each stage of the buyer's journey. You'll work closely with our content team to develop an SEO strategy that grows inbound leads and partners with third-party agencies to ensure alignment on KPIs, comprehensive strategy planning, and tactical execution.

Key Responsibilities:

  • Own all conversion points on OnRobot.com, social media, and other digital channels.
  • Acquire new customers through digital advertising, SEM, and SEO, managing and executing all aspects of paid campaigns, including spend, audience targeting, testing, and creative.
  • Forecast, measure, analyze, and report performance of campaigns and develop smart segmentation plans, including using A/B testing to enhance response and conversion rates.
  • Ensure accuracy and end-to-end tracking, measurement, and attribution of campaigns across the funnel stages and systems.
  • Work with agencies to correctly populate and maintain performance dashboards and perform ad-hoc analyses.
  • Closely manage budget and spend.

Requirements:

  • 5+ years of experience in digital marketing, preferably in a B2B environment.
  • Proven track record of developing and implementing successful digital marketing campaigns.
  • Experience with marketing automation CRM systems (e.g., Active Campaign, HubSpot, Marketo, etc.).
  • Experience in SEO, SEM, PPC, email marketing, and social media marketing.
  • Experience with data analysis and performance/operation metrics.

We offer a dynamic and informal hands-on environment with room for personal initiative and growth. If you're passionate about digital marketing and want to be a key part of our team, please send your CV to with "Digital Marketing Manager" in the headline.

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