Global Marketing Campaign Manager, Products and Solutions Specialist

4 weeks ago

Odense, Odense Kommune, Denmark Teradyne Full time

Global Marketing Campaign Manager, Products and Solutions Position

We are seeking a highly skilled Global Marketing Campaign Manager, Products and Solutions to join our team at Teradyne. As a key member of our marketing team, you will play a pivotal role in driving pipeline generation by orchestrating coordinated software, hardware products, and solutions launch.

Key Responsibilities

  • Lead the creation of integrated, cross-channel marketing launch campaigns for hardware, software products, and solutions to gain new customers and build repeat business.
  • Create and own comprehensive campaign briefs, detailing objectives, creative strategies, tactical plans, and resource allocation to ensure successful execution and activation.
  • Work closely with the Product Marketing team to gather insights and feedback that inform product launch strategies.
  • Partner with the Strategic Marketing team to customize product and solutions launch campaigns for specific vertical industries and target audiences.
  • Work with the Central Marketing team to create innovative and effective product and solutions launch tactics and marketing campaign assets.
  • Liaise with Regional Marketing teams to ensure localized execution of product launches.
  • Maintain clear communication with stakeholders across departments to align objectives and expectations.
  • Define campaign milestones and objectives, and regularly report on performance to stakeholders.
  • Analyse key performance indicators (KPIs) and campaign success, providing data-driven recommendations to improve engagement, conversion, and growth metrics like SQLs, product usage, pipeline, and revenue.
  • Oversee campaign budgets, ensuring efficient allocation of resources for maximum impact.
  • Serve as a brand and content quality ambassador, ensuring all initiatives align with brand guidelines and deliver a cohesive, compelling customer experience.

Requirements

  • Bachelor's degree in marketing, Business Administration, or a related field.
  • Minimum of 8 years in B2B marketing campaign management, with a proven track record of impactful launch campaigns for software and hardware products.
  • Strong understanding or experience launching software and/or hardware products is key.
  • Strong expertise in 360o project and campaign management, with the ability to manage multiple projects simultaneously.
  • Strong understanding of digital marketing strategies, campaign analytics, and creative development.
  • Proficient in A/B testing, analysing data and metrics to drive decision-making and strategy adjustments.
  • Excellent verbal and written communication skills, with the ability to present ideas clearly and persuasively.
  • Demonstrated ability to work effectively across various teams and departments.
  • Ability to thrive in an ever-changing environment.
  • High competency with tools such as Asana, Microsoft Power BI, Salesforce/Pardot, PowerPoint, Word, and Excel.
  • Knowledge of industrial automation and robotics is a plus.
  • Native or fluent in English; proficiency in other languages is a plus.

About Us

We are a ground-breaking technology company, empowering change in the way work is done. We are shaping next year's innovations and moving a fast-growing industry forward. We employ 1000+ people in offices across North America, South America, Europe, and Asia – and we're growing all the time.

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