Marketing & Growth Specialist

1 week ago

Kolding, Kolding Kommune, Denmark Factorise-Solutions Full time
About Us

Factorise Solutions is a pre-seed stage AI Fintech startup dedicated to democratizing investment knowledge and tools through our AI-powered chatbot, learning platform, and interactive community. We combine innovative technology with deep industry insights to empower investors of all levels.

Our Progress

We have achieved significant milestones, including our chatbot being live for internal test use and demo investor purposes both locally through Docker and in a cloud solution. We've built an AWS cloud setup with the following components: Backend: NestJS microservices on AWS Fargate, Frontend: on AWS Amplify, Message Broker: RabbitMQ on Amazon MQ, Database: MongoDB, API Gateway: AWS API Gateway. Our ML/AI is integrated both in the cloud and locally, same as our RAG system. We've enriched our chatbot capabilities and carried out comprehensive API development. Our product designs are complete for some aspects and being further developed on other features. We are conducting innovative R&D to transform investment knowledge.

About the Role

As a Marketing & Growth Specialist, your primary role will be to assist and deliver on executing commercial responsibilities under management supervision and direction. This includes helping with the Ideal Customer Profiles (ICPs), crafting the go-to-market strategy, marketing plan, building our social media presence, and supporting founder-led sales efforts.

Key Responsibilities:
  • Ideal Customer Profile (ICP) & Buyer Personas: Help develop and refine detailed customer profiles and personas to guide marketing strategy and outreach efforts.
  • Go-To-Market Strategy: Assist in crafting and executing our go-to-market strategy, targeting the right audiences at the right stages of our (pre)-product-market-fit journey.
  • Marketing Planning: Contribute to the overall marketing strategy, including campaign planning, branding initiatives, and content creation.
  • SEO & Conversion Optimization: Work on website optimization, improve SEO rankings, and help increase conversion rates by optimizing landing pages and calls to action.
  • Building a User Base: Support efforts to attract and engage users through both organic and paid marketing channels.
  • Assist Founder Sales & Pitch Decks: Collaborate closely with the founder to create compelling sales materials and assist with sales outreach to potential customers and investors.
  • Branding: Contribute to defining and developing our brand identity across all channels.
  • Pre-Product-Market Fit Support: Assist in gathering user feedback and helping iterate on our value proposition.
  • Work closely with the SoMe responsible for managing our social media channels.
Qualifications:
  • Degree in Marketing, Communications, Business, or a related field.
  • Understanding of ICPs, buyer personas, and go-to-market strategies.
  • Experience or strong interest in digital marketing strategies such as SEO, social media management, and conversion optimization.
  • Ability to develop and execute effective marketing plans.
  • Familiarity with website analytics and tools for tracking conversion rates.
  • Excellent written and verbal communication skills in English.
  • Interest in fintech, AI, startups, and the startup growth journey.
Personal Attributes:
  • Self-starter with intrinsic motivation.
  • A problem-solver with a startup mindset.
  • Highly organized with the ability to manage multiple tasks.
  • Passion for financial inclusion and democratizing investment knowledge.
  • Strong analytical and problem-solving skills.
  • Excellent communication skills and ability to work collaboratively.
  • Adaptable and eager to learn.
What We Offer:
  • Hands-on experience in a fintech startup.
  • Mentorship from experienced professionals in marketing, sales, and product development.
  • Opportunities for career growth within a growing company.
  • Flexibility in work hours and a remote working setup.
  • Potential for a full-time role upon successful completion of the internship.

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