Performance Marketing Tracking Expert
7 days ago
We are looking for a Marketing Operations Specialist to join our Marketing team and drive business growth through data-driven insights.
This role involves implementing, maintaining, and optimizing performance marketing tracking, ensuring seamless data collection and actionable insights to drive growth.
- Tracking Solutions: Implement and maintain tracking solutions across all digital touchpoints using Google Tag Manager and data layers.
- Advanced Tracking Configuration: Configure Google Tag Manager containers, tags, triggers, and variables.
- Web Analytics and Performance Monitoring: Ensure accurate data tracking for platforms such as Piwik and Google Ads.
- CRM Integration and Attribution: Optimize CRM lead tracking and attribution.
The ideal candidate is a driven team player who can analyze data and provide insights to drive business growth, having:
- Proven experience in managing performance marketing tracking.
- Strong expertise in Google Tag Manager, Piwik/Google Analytics, and Google Ads conversion API.
- Experience working with CRM systems like SugarCRM.
- Hands-on experience with Meta Pixel and other ad platform tracking.
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