Marketing Data Optimization Expert
4 days ago
We offer a competitive compensation package and opportunities for professional growth and development. As a member of our team, you will have the opportunity to work closely with cross-functional teams to align tracking requirements with business goals.
The successful candidate will be responsible for implementing, maintaining, and optimizing performance marketing tracking across our entire customer journey. This involves working closely with the marketing and development teams to ensure seamless data collection and actionable insights to drive growth.
In this role, you will:
- Implement and maintain tracking solutions across all digital touchpoints using Google Tag Manager (GTM) and data layers.
- Configure GTM containers, tags, triggers, and variables for advanced tracking.
- Ensure accurate data tracking for platforms such as Piwik, Google Ads, Meta, and LinkedIn.
- Optimize CRM lead tracking and attribution.
- Identify gaps in tracking and reporting to enhance marketing performance measurement.
- Configure data layers and work with developers to enhance tracking capabilities.
- Develop and refine multi-touch attribution models to provide actionable insights into marketing effectiveness.
- Audit tracking setup to resolve discrepancies, ensure data integrity, and troubleshoot implementation issues.
To succeed in this role, you will need strong expertise in Google Tag Manager (GTM), Piwik/Google Analytics (GA4), and Google Ads conversion API. You will also need experience working with CRM systems and hands-on experience with Meta Pixel (Facebook/Instagram), LinkedIn Insights Tag, and other ad platform tracking.
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Airport Optimization Expert
2 days ago
Copenhagen, Copenhagen, Denmark Copenhagen Optimization Full timeCompany OverviewCopenhagen Optimization is a leading provider of airport optimization and digitalization consultancy services. Our team of experts delivers solutions that enable clients to work smarter, leveraging advanced data analysis and optimization algorithms to drive business results.About the RoleWe are seeking a highly motivated Consultant to join...
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Digital Marketing Expert
1 day ago
Copenhagen, Copenhagen, Denmark Dept Digital Marketing ApS Full timeWe are seeking a highly skilled Digital Marketing Expert to join our team. As a Digital Marketing Expert, you will be responsible for developing and executing paid social media strategies to drive business growth.The ideal candidate will have a minimum of 2 years of experience working with paid social media campaigns across various social media platforms....
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Marketing Data Expert
1 day ago
Copenhagen, Copenhagen, Denmark Precis Digital Full timeOur job is to deliver actionable insights and support your clients' profitability with data and analytics strategy. Your responsibility will be to ensure the best data quality for clients and recommending improvements. You'll build dashboards and reports, explore new ways to support clients in regulated industries, and lead complex collaborations and drive...
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Digital Marketing Expert
9 hours ago
Copenhagen, Copenhagen, Denmark Dept Digital Marketing ApS Full timeJob SummaryWe are seeking an experienced Digital Marketing Expert to join our team. As a Senior Search Consultant, you will be responsible for developing and executing paid search strategies that drive business growth for our clients.About the RoleOptimize channel strategies to drive development and growth in clients' KPIs;Conduct day-to-day performance...
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Web Analytics Optimization Expert
6 days ago
Copenhagen, Copenhagen, Denmark Pandora AS Full timeWe are looking for an experienced Web Analytics Optimization Expert to help us optimize digital experiences.The successful candidate will analyze user behavior, engagement, and conversion trends to inform strategic decisions that directly impact Pandora's digital growth.Key Responsibilities:Optimization Opportunities: Identify and size opportunities for...
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Performance Optimization Expert
9 hours ago
Copenhagen, Copenhagen, Denmark Wunderman Full timeUnlock Business PotentialWe are seeking a Performance Optimization Expert to join our team. As a key member of our Insights and Intelligence team, you will play a critical role in optimizing business outcomes through data-driven insights.Key ResponsibilitiesDesign and execute A/B tests to identify the most effective strategies and tactics.Analyze results and...
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Digital Marketing Expert
2 days ago
Copenhagen, Copenhagen, Denmark Precis Digital Full timePrecis Digital is a group of friendly experts in media buying, analytics & marketing science, creative and technology. We are committed to building an inclusive and fair workplace that attracts talent and advances its people.Key Responsibilities:Independently execute and optimize digital marketing tactics, ensuring they are aligned with the set strategic...
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Marketing Operations Expert
4 days ago
Copenhagen, Copenhagen, Denmark Demant Polska Full timeAudika Group is the Hearing Care division of Demant, a leading hearing care retailer with over 3,500 clinics across 27 markets. We are looking for an experienced Marketing Operations Expert to join our team and contribute to our global marketing analytics and insights services.Your new roleAs a Marketing Operations Expert, you will play a crucial part in...
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App Store Optimization Expert
4 days ago
Copenhagen, Copenhagen, Denmark Driversnote Full timeAbout the PositionWe are seeking an experienced App Store Optimization (ASO) expert to join our marketing team. As a key member of our team, you will be responsible for developing and executing strategies to improve our app's visibility in the App Store and Google Play.With a strong background in ASO, you will have a deep understanding of the latest trends...
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Search Engine Optimization Manager
9 hours ago
Copenhagen, Copenhagen, Denmark Dept Digital Marketing ApS Full timeAbout UsAt DEPT Digital Marketing ApS, we're a well-established yet entrepreneurial company with rapidly growing teams. We offer an open, dynamic, and informal company culture where you can grow professionally and personally.Job OverviewWe are seeking an experienced Digital Marketing Expert to join our team. As a Senior Search Consultant, you will be...
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Content and Marketing Expert
9 hours ago
Copenhagen, Copenhagen, Denmark Better Collective Full timeJob DescriptionWe are seeking a Content and Marketing Expert to join our team at Better Collective. As a key member of our products & tech department, you will play a crucial role in developing strategies that drive engagement and retention.The ideal candidate will have a deep understanding of user experience journeys, customer loyalty, and content planning...
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Digital Marketing Strategist
9 hours ago
Copenhagen, Copenhagen, Denmark Dept Digital Marketing ApS Full timeJob DescriptionWe are seeking a highly skilled Senior Programmatic Specialist to join our team in Copenhagen. As a key member of our Creative Marketing service, you will be responsible for managing programmatic campaigns across multiple platforms, including DV360, Campaign Manager, and other DSPs, DMPs, and ad exchanges.Your primary objective will be to...
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Marketing Automation Expert
7 days ago
Copenhagen, Copenhagen, Denmark GAN Integrity Solutions Full timeAbout GAN Integrity SolutionsGAN Integrity Solutions is a global company with a highly diverse team spanning a wide range of both professional and cultural backgrounds - from compliance lawyers and researchers to technology experts, designers, and developers across our offices in NYC, Copenhagen, and London.We revolutionized the compliance space and raised...
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VP of Customer Journey Optimization
2 days ago
Copenhagen, Copenhagen, Denmark Saxo Bank Full timeVP of Customer Journey OptimizationSaxo Bank is seeking an experienced executive to lead the optimization of its customer journey. As our new VP of Customer Journey Optimization, you will be responsible for developing and implementing strategies to drive customer engagement, loyalty, and advocacy.You will lead a team of experts, including webmasters,...
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Data Scientist with Optimization Expertise
10 hours ago
Copenhagen, Copenhagen, Denmark Maersk Group - A.P. Møller Mærsk Full timeAt Maersk Group - A.P. Møller Mærsk, we are passionate about creating a seamless global trade flow. To achieve this, we harness the power of data and technology, embedding advanced machine learning and mathematical optimization into our core operations. As a leading expert in container logistics, we strive to develop sustainable solutions that benefit our...
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Business Process Optimization Expert
4 days ago
Copenhagen, Copenhagen, Denmark Pyne Full timeData-Driven Solutions for Business GrowthWe are looking for a Senior/Lead Consultant to join our team at Pyne, where you will play a key role in delivering data-driven solutions to our clients.In this role, you will be responsible for working with clients to understand their business challenges and develop tailored solutions using data and AI.With your...
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Market Data Expert
9 hours ago
Copenhagen, Copenhagen, Denmark BestForexBonus Full timeCompany OverviewSaxo Bank is a leading online trading platform that provides market data and exchange relations services to its clients. The company has a strong presence in the global financial markets, offering a wide range of products and services.
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Data Engineer Specialist
1 day ago
Copenhagen, Copenhagen, Denmark Amsterdam Data Collective Full timeAbout Us: Amsterdam Data Collective is a fast-growing company that specializes in data and AI consulting. We empower organizations to achieve their goals through data-driven solutions with deep industry expertise. Our team of experts is driven to leverage advanced data and AI knowledge for the good, working closely with clients to deliver robust and...
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Data-Driven Marketing Expert
1 day ago
Copenhagen, Copenhagen, Denmark Too Good To Go Full timeAbout the RoleThe ideal candidate will be responsible for enhancing our team's capabilities in marketing-focused models and methodologies, emphasizing causal impact modeling and econometric modeling. A strong foundation in marketing metrics is essential for this role.As a key member of our Data & Analytics team, you will provide data-driven guidance to...
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Data Engineer
2 days ago
Copenhagen, Copenhagen, Denmark Nuuday Full timeAbout NuudayNuuday is a leading digital service provider in Denmark, offering innovative services to most households and businesses. We deliver TV, broadband, network, telephony, and entertainment solutions, using technology to create a more meaningful future for our customers and society.Role DescriptionWe are seeking a skilled and motivated MarTech data...