Digital Marketing Strategist
4 weeks ago
We are seeking a highly skilled Digital Marketing Specialist to join our marketing team. As a key member of our team, you will be responsible for developing, implementing, and optimizing our digital marketing campaigns across all digital channels.
Key Responsibilities:- Develop and execute digital marketing campaigns, including email, social media, content syndication, and display advertising.
- Plan and execute account-based marketing tactics using ABM tools such as 6sense, Demandbase, and Termius.
- Coordinate with third-party vendors to support campaign execution.
- Collaborate with internal teams to create and optimize content that engages our target audience and drives lead generation and brand awareness.
- Develop and manage paid social media strategies to increase engagement and lead generation.
- Work with the marketing operations team to optimize website content, landing pages, and paid search campaigns to drive organic paid traffic and improve search engine rankings.
- Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs) in Hubspot and Salesforce.
- Manage marketing campaigns within marketing automation platforms such as Hubspot.
- Find and manage content partners for paid advertising campaigns.
- Conduct A/B testing on various digital campaigns to optimize performance and enhance user experience.
- Develop and execute email marketing campaigns to drive engagement and retention.
- Align digital marketing efforts with sales and product teams' objectives.
- Stay updated on the latest trends and best practices in digital marketing and implement them in campaigns.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 2-5 years of experience in digital marketing, with a proven track record of successful digital campaigns.
- Technical skills:
- Proficient in digital marketing tools and platforms.
- Experience with SEO/SEM, marketing automation tools, and CRM systems.
- Familiarity with WordPress or other CMS platforms.
- A strong understanding of HTML/CSS is a plus.
- Strong analytical skills and data-driven thinking.
- Ability to think creatively and come up with innovative solutions to marketing challenges.
- Excellent written and verbal communication skills.
- Strong project management skills with the ability to handle multiple projects simultaneously and meet deadlines.
- Act with integrity and speak up when you see wrongdoing.
- Always learning, improving, and approaching every day with energy and enthusiasm.
- Take ownership of your work and provide constructive, positive feedback aimed at resolving challenges.
- Competitive salary.
- Excellent growth opportunities.
- Flexible working hours, a fully-remote role.
- Contribute to a truly important cause - building an ethical and compliant business space around the globe.
- A real impact on the company's growth and evolution.
GAN Integrity Solutions is a global company with a highly diverse team spanning a wide range of both professional and cultural backgrounds. We are committed to fostering, cultivating, and preserving a culture of diversity, equity, and inclusion.
We believe that every employee has the right to work in a positive, collaborative atmosphere that promotes equal opportunities and prohibits discriminatory practices.
By submitting your application, you agree that GAN Integrity Solutions may collect your personal data for recruiting and related purposes.
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