Customer Acquisition Specialist
2 weeks ago
The Customer Acquisition Specialist is a crucial role in driving customer acquisition and conversion across Tekla's digital-first channels. As a key member of our marketing team, you'll be responsible for developing and executing performance marketing strategies that deliver strong ROI and support global growth ambitions.
About the Role- You'll lead paid media efforts across key channels, including paid social and SEM, to maximize ROI and support global growth ambitions.
- You'll collaborate with external agency partners to ensure campaigns align with brand objectives and performance goals.
Main Responsibilities
Data-Driven Decision Making- Analyze customer behavior and campaign performance to identify growth opportunities.
- Implement a test-and-learn approach to continuously optimize marketing strategies.
- Advocate for CRM and CDP system enhancements, staying informed on industry developments.
What We're Looking For
- 5+ years in a digital marketing role, preferably within a D2C or premium/luxury brand.
- Proficient in performance marketing platforms (e.g., Meta Ads, Google Ads).
- Strong ability to interpret data, identify trends, and optimize strategies accordingly.
- A test-and-learn mentality with a focus on continuous improvement and innovation.
- Excellent interpersonal skills with a proven ability to work cross-functionally and manage external agencies.
- Deep understanding of premium/luxury brand marketing and an ability to balance commercial objectives with brand equity.
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