Digital Transformation Lead for Ecommerce and Brands

4 weeks ago

Copenhagen, Copenhagen, Denmark WSAudiology Full time

Driven by a passion to enhance the lives of people, WSAudiology is a leading force in the hearing aid industry. To accelerate business transformation and reach more individuals effectively, we seek a Digital Marketing Manager.

About the Role

We are looking for an experienced leader to oversee ongoing campaign efforts across brands and business areas. As our new Digital Marketing Manager, you will drive a digital-first mindset and ensure effective outcomes.

Main responsibilities:

  • Secure strong brand positions in a digital environment through continuous campaign efforts.
  • Create engaging programs for our E-commerce business.
  • Lead yearly content and campaign cycles.
  • Develop and execute media plans for products across various digital channels.
  • Evaluate campaign effectiveness and performance using KPI frameworks.
  • Collaborate with internal teams to create compelling digital assets, content, and messaging that resonates with our target audience.
  • Manage timelines and budgets for ongoing campaigns.
  • Nurture relationships with internal stakeholders and external partners to facilitate seamless campaign processes.

About You

To succeed in this role, you must possess a solid understanding of digital marketing across channels and platforms. Essential project management skills and experience leading big teams to success in a digital context are valuable. You should be a digital change agent with a can-do attitude, driving projects independently and with great authority.

We expect the following qualifications from you:

  • Bachelor's or master's degree in marketing, communications, or a related field.
  • +7 years of experience in Digital Marketing, preferably in leading project management roles.
  • Demonstrated leadership skills and experience managing teams or cross-functional projects.
  • Able to collaborate with various stakeholders, provide guidance, and motivate team members.
  • Excellent analytical abilities for evaluating data, measuring campaign performance, and making data-driven decisions.
  • Strong written and verbal communication skills in English for conveying digital strategies, collaborating with team members, and presenting campaign results to stakeholders.
  • Familiarity with Med Tech or Healthcare is advantageous.

Estimated Salary: $80,000 - $120,000 per year

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