Chief Mobile Marketing Strategist
2 months ago
At Driversnote, we're a product-centric SaaS company based in Copenhagen's thriving tech scene. We help over 2.5 million users across 50+ countries keep track of their mileage with ease.
We strive to eliminate work-life hassles by automating tedious tasks, giving our users peace of mind and freeing up time for what matters most.
The OpportunityWe're looking for an experienced Chief Mobile Marketing Strategist to join our dedicated marketing team (8 full-time). Your primary focus will be on search marketing, including ASO, to drive organic traffic from Apple App Store and Google Play.
With a strong track record of growing organic traffic, you'll take the reins on app listing A/B tests, champion reviews and ratings, and improve peer group benchmarking metrics. You'll also assist in spearheading new marketing activities, such as CRO initiatives, SEO projects, and performance marketing campaigns.
This role offers a unique blend of creativity and data-driven decision making. As Chief Mobile Marketing Strategist, you'll have the autonomy to experiment and innovate within our lean and agile environment.
Key Responsibilities- Develop and execute comprehensive mobile marketing strategies, focusing on ASO and search marketing
- Conduct keyword research and optimize app listings through A/B testing and analytics analysis
- Lead the charge on improving rankings, conversion rates, and downloads on both Apple App Store and Google Play
- Collaborate with designers and copywriters to create high-quality assets for ASO
- Analyze and optimize marketing campaigns, using data visualization tools and platforms like BigQuery & Looker Studio
- At least 5 years of experience in marketing, preferably in performance marketing, SEO, or paid search
- Hands-on experience with ASO, including app listing A/B tests and ranking improvements
- Strong analytical skills, proficiency in data visualization tools, and expertise in marketing automation platforms
- Excellent communication and writing skills, with fluency in English
We're a tight-knit team of talented professionals who value collaboration, innovation, and work-life balance. Our office is located near The Meatpacking District, offering easy access to public transportation and amenities.
We offer a competitive salary and benefits package, including a generous budget for independent skill development. Join us and contribute to shaping the future of mobile marketing
What We Offer- A dynamic and innovative work environment
- Opportunities for growth and professional development
- A competitive salary and benefits package
- A fun and collaborative team culture
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