Strategic Data Analyst
5 days ago
Transforming Raw Data into Commercial Success
Arla Foods Deutschland GmbH is looking for a Strategic Data Analyst to support business objectives and enhance media performance in Global Media & Agency Management.
The ideal candidate will be responsible for:
- Developing and executing media ROI strategies to maximize business value.
- Building and maintaining strong stakeholder relationships to ensure effective communication and execution of modeling results.
This role plays a critical part in harnessing data and insights to inform decision-making across Global Media & Agency Management at Arla Foods.
Key Responsibilities
The successful candidate will have the following key responsibilities:
- Conducting econometric and marketing mix modeling to deliver actionable insights on optimal budget allocation and creative quality.
- Leading portfolio media budget allocation projects to optimize budget allocation across brands and categories.
- Co-leading global media budget allocation projects to identify opportunities for improvement.
- Providing input to media and budget plans, as well as overall media guidelines.
- Supporting the Marketing ROI agenda in Arla Foods.
- Driving a data-driven approach to maximize the value of media initiatives.
Requirements for Success
To excel in this role, you will have:
- A degree in marketing, math, IT, computer science, or business intelligence.
- Proven experience in data mining and statistics.
- Highly developed analytical skills, excellent communication and presentation abilities, and project management expertise.
- Strong English language skills, both written and verbal.
- Prior experience in media is a plus.
What We Offer
You will join a dynamic and collaborative team in Global Media & Agency Management, part of Global Insights & Analytics at Arla Foods' headquarters in Viby, Denmark.
We offer opportunities for professional growth and development, a positive and inclusive culture, and the chance to work with a market leader committed to creating a sustainable future.
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