Brand Manager Leader

2 weeks ago


Gladsaxe, Gladsaxe Municipality, Denmark Scandinavian Tobacco Group AS Full time

About the Position

This is an exciting opportunity for an experienced International Senior Brand Manager to join our Next Generation Products (NGP) team. As a key member of the team, you will be responsible for driving strategic brand development and strong global brand performance for new launch initiatives within our ambitious growth agenda.

Key Accountabilities:

  1. Developing and executing global brand strategies, including NPD pipeline and channel strategy.
  2. Translating portfolio and brand strategies into activation plans for building brands across channels.
  3. Driving brand communication toolkit development, product concepts, and packaging design.
  4. Developing, producing, and executing global brand campaigns for new launches, ensuring global relevance and local market buy-in.
  5. Ensuring consistent execution across all touchpoints by assuming responsibility for overall strategy and execution in the launch phase.
  6. Ensuring seamless alignment with global support functions and pilot markets.


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