Personalization Strategist

1 day ago


Copenhagen, Copenhagen, Denmark Nordea Bank Norge ASA Full time

About the Role

We are seeking a Personalization Strategist to join our team at Nordea. As a key member of our digital sales and engagement team, you will be responsible for driving engagement and improving the customer journey through personalized experiences.

Your Key Responsibilities:

  1. Develop and implement personalization strategies to enhance customer engagement and loyalty.
  2. Analyse user data to identify patterns, behaviors and preferences and define personalized content, offers and recommendations.
  3. Collaborate with cross-functional teams to ensure alignment and effective execution of personalization initiatives.
  4. Leverage analytics data and web KPIs to measure and report on the business impact of personalization efforts.
  5. Stay up-to-date with industry trends and best practices in personalization and recommend strategic improvements to drive business growth.

About You

The ideal candidate has a strong background in personalization and digital marketing, with experience in developing and implementing successful personalization strategies.

We are looking for a candidate with 1-2 years of experience working in a similar role, ideally within a digital marketing consulting firm, agency, or advertiser.

Background & Skills:

  • 1+ years of relevant experience in personalization, conversion rate optimization, digital customer experience analytics, and A/B or multivariate testing program management.
  • Strong analytics skills and data-driven approach with solid commercial experience.
  • Understanding of personalization algorithms and recommendation tools.
  • Familiarity with customer segmentation and audience targeting.
  • Strong technical skills like SQL and HTML/CSS.
  • Experience with tools such as Optimizely, GA4 Experimentation or Adobe Target.
  • Familiarity with Adobe Analytics, Customer Journey Analytics, Adobe Audience Manager, Adobe Real-Time CDP and Adobe Journey Optimizer is considered a plus.
  • You are self-directed, resourceful, and a critical thinker with attention-to-detail and problem-solving skills.
  • Demonstrated ability to learn new skills and pick up new technologies quickly.
  • Fluent in Danish and English, both spoken and written.

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