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Strategic Shopper Marketing Expert

1 month ago

Copenhagen, Copenhagen, Denmark Diageo Full time

We are seeking a Strategic Shopper Marketing Expert to drive business growth through effective shopper marketing programmes. This role will play a critical part in shaping the future of our shopper marketing efforts and ensuring we remain competitive in the market.

As a key member of our team, you will lead the development of integrated shopper marketing programmes that deliver tangible results at the point of purchase. Your expertise in driving recruitment and premiumisation across different shopper missions and sub-channels will be invaluable in achieving our goals.

The ideal candidate will have 5+ years of experience in marketing or commercial roles, with a strong track record of delivering transformational business results. You will possess excellent commercial and numerical foresight, with a proven ability to build relationships with internal and external partners. Your holistic understanding of various marketing growth drivers will enable you to develop comprehensive strategies that meet our business objectives.

In this role, you will work closely with cross-functional teams to ensure creative asset development requirements are met and programmes align with our brand strategy and creative guidelines. You will also collaborate with Customer Activation teams to tailor programmes to specific customer needs and ensure seamless execution.

Key responsibilities include leading the briefing and management of agencies, developing robust M&E plans, and building partnerships with stakeholders to drive business growth. If you are a motivated and experienced professional looking to make a significant impact, we encourage you to apply for this exciting opportunity.

Salary: €85,000 - €110,000 per annum, depending on location and experience.

This is a Regular position based in Hamburg, with opportunities for flexible working arrangements. We welcome applications from individuals who share our commitment to diversity and inclusion.