Nordic Brand Marketing Leader
4 weeks ago
Role Overview
We are seeking an experienced Nordic Brand Manager to join our marketing team in Copenhagen. As a key member of the team, you will be responsible for creating and implementing brand & category strategies and tactical plans in the Nordics.
The role includes working with both retail and away from home channels, collaborating closely with colleagues in marketing and sales as well as global marketing based in Amsterdam.
The successful candidate will have a strong commercial understanding, analytical and strategic thinking skills, and excellent presentation skills. A bachelor's degree in marketing, economics or business-related specialty is required, and fluency in Swedish or Danish and English is essential.
About JACOBS DOUWE EGBERTS
JACOBS DOUWE EGBERTS is a leading coffee and tea company with a rich history spanning over 265 years. We are driven by our purpose of unleashing the possibilities of coffee and tea to create a better future.
Our portfolio includes over 50 brands, covering the entire category landscape, led by household names such as Gevalia, Café Noir, Espresso House, Friele, Douwe Egberts, L'OR, Pickwick, and Piazza d'Oro.
Key Responsibilities:
- Develop and present annual business plans (AOP) to achieve financial, market share, and brand equity targets.
- Evaluate and create business cases for new opportunities in each market.
- Create and project manage 36-month New Product Development (NPD) plans and drive product launches and activation plans.
- Work with local sales and shopper marketing teams to generate ideas for NPD and launch NPDs to ensure category and brand growth.
- Project manage launches and changes in product, packaging, and pack offerings.
- Responsible for local portfolio management to ensure an optimized and correct product line-up vs market opportunities.
- Deliver strong, clear sales meeting presentations and trade presentations.
- Monitor and control marketing budgets for respective brands/categories.
Requirements:
- 5-7 years of experience in FMCG marketing.
- Strong commercial understanding and interest.
- Analytical and strategic thinking skills.
- Able to lead and drive brands/categories.
- Excellent presentation skills.
- Good interpersonal skills and interest in collaborating across functions and borders.
- Bachelor's degree in marketing, economics, or business-related specialty.
- Fluency in Swedish or Danish and English.
Estimated Salary: €60,000 - €80,000 per year, depending on experience and qualifications. We offer a competitive benefits package, including a choice of 3 canteen menus, access to a fitness room, yoga, and circle training facilities.
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