Data-Driven Marketing Director

4 weeks ago


Copenhagen, Copenhagen, Denmark Pandora AS Full time

Director, Marketing Analytics

At Pandora A/S, we are seeking a seasoned Director of Marketing Analytics to drive innovation, growth, and profitability through data & analytics products across the Marketing domain.

This leadership position will be responsible for leading product teams that focus on delivering tangible business value and outcomes through a data & analytics product strategy executed according to a roadmap closely aligned with Pandora's strategic vision and goals.

The ideal candidate will engage efficiently with business stakeholders to build a joint value plan with the ambition to extract further value from key data assets and pave the way towards a Data-driven organization.

Key responsibilities include demand prioritization according to expected value and resources available within the domain and the overall D&A Team.

The Director of Marketing Analytics will be part of the D&A LT team actively contributing to the strategic roadmap and transformation of the function.

As a key member of the team, you will be accountable for people development in the domain and will be responsible for moving the business towards a data-driven mindset from technology, data access and quality, and analytics standpoint.

Requirements:

  • Experience and knowledge in Marketing metrics and Marketing Analytics data challenges such as marketing channel mix, attribution modelling, lifetime value, brand tracking.
  • Demonstrated ability to collaborate across business units to build trust & confidence in driving data-driven decision making through to results impact.
  • Stakeholder management and program management is a must.
  • Highly financially educated and experienced professional, ability to manage budgets efficiently and seek efficiencies.
  • 7+ years in a leadership position, with a minimum of 5 years leading and developing technical teams.
  • Background in delivering business value through data.
  • Not afraid to challenge the status quo to deliver insightful findings that will give new perspectives and inspire colleagues.
  • Ability to speak the language of analytics to non-technical stakeholders.
  • Line management (5-7+ direct reports).
  • Stakeholder management: ability to interact seamlessly with C-suite employees.
  • Experience in a data-rich environment.
  • Experience in a Tech, FMCG, or Retail business.
  • Working within a Global or Regional Structure.

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