Director of Marketing and Strategy
2 weeks ago
Are you a marketing expert with a talent for strategic planning and a track record of leading brands to market leadership? We're seeking a Director of Marketing to join our team at filial af Klarvinduer Oü, Estland.
Key Responsibilities:- Develop and execute comprehensive marketing strategies to boost customer engagement and market share across all our markets.
- Lead and expand our small but growing marketing team, fostering their development and maximizing team potential.
- Directly contribute to the development and implementation of all market-facing communications, ensuring consistent messaging and positioning across all channels.
- Oversee the creation of high-quality creative assets, including graphics, videos, and other marketing collateral, leveraging both in-house and external resources.
- Manage and optimize Klar's email marketing campaigns and customer communication flows.
- Work closely with Paid Performance, Organic Performance, and Tech departments to ensure alignment and collaboration on marketing initiatives.
- Analyze competitor activities and consumer needs to inform marketing strategies and communication plans.
- Lead the development and execution of multi-channel marketing campaigns, including digital, social media, email, print, and events.
- Oversee market research initiatives to gain insights into customer preferences and market opportunities.
- Develop and execute go-to-market activities for Klar's new consumer upsell products.
- Support Klar's expansion into professional services.
- Set KPIs and report on marketing performance and communication effectiveness metrics to senior management.
- Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
- 10+ years of experience in marketing roles, with at least 5 years in a senior leadership position.
- Proven track record of developing and implementing successful marketing strategies and communication plans that have led to a company achieving market leadership in related D2C segments, particularly in Scandinavia.
- Experience in launching and executing go-to-market strategies for new consumer services.
- Strong understanding of both traditional and digital marketing channels, as well as effective market communication tactics.
- Hands-on experience in executing various marketing activities, from content creation to campaign communication.
- Expertise in managing email marketing campaigns and customer communication flows.
- Experience in leading the visual communication of high-quality creative assets, either in-house or with external resources.
- Experience in managing and growing small but high-performing marketing teams.
- Excellent analytical skills with the ability to use data to drive decision-making and measure communication effectiveness.
- Proficiency in marketing analytics tools, Email marketing, CRM systems, and communication platforms.
- Strong project management and cross-functional collaboration skills.
- Experience in developing marketing strategies and communication plans for multiple markets, particularly in Europe.
- Fluency in English and at least one Scandinavian language (Danish, Swedish, or Norwegian).
- Experience in the home improvement, construction, or related B2C industries is a plus.
- Innovative mindset with the ability to adapt to rapidly changing market conditions and customer needs.
We offer a competitive salary and performance-based bonuses, a collaborative work environment with a focus on innovation, professional development and learning opportunities, flexible work arrangements, and a comprehensive benefits package.
Our Copenhagen-based office is well connected to several public transportation points and has access to a large parking lot. We look forward to meeting you and discussing how you can contribute to our team's success.
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