Data-Driven Marketing Expert

5 days ago


Aalborg, Ålborg Kommune, Denmark Centrica plc Full time

Data is the lifeblood of any successful business, and at Centrica plc, we're no exception.

We're looking for an experienced Data-Driven Marketing Expert to join our team. In this role, you'll be responsible for harnessing the power of data to drive customer engagement and improve lead generation for our Business Solutions division across Europe.

As a Data-Driven Marketing Expert, you'll work closely with cross-functional teams to identify areas for improvement and develop targeted solutions. You'll leverage insights from sales and marketing data to inform your approach and ensure alignment with business objectives.

The ideal candidate has experience working in a large matrix organisation or a digital marketing agency, with a proven track record of success in data-driven marketing and strategy development. You'll be responsible for monitoring and optimising marketing campaign performance, conducting competitor analysis, and staying up-to-date with the latest trends and best practices in the industry.

In this role, you'll have the opportunity to:

  • Harness the power of data to drive customer engagement and improve lead generation
  • Work collaboratively with cross-functional teams to identify areas for improvement and develop targeted solutions
  • Conduct regular competitor analysis to stay ahead of the curve
  • Develop and maintain reports and dashboards to visualise key performance indicators

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