Marketing Manager for Cybersecurity Products
2 weeks ago
About Us
We help customers and Managed Security Service Providers (MSSPs) detect cyberattacks by providing reliable technology and a deep understanding of cybersecurity challenges. Our SIEM and NDR technologies improve visibility and give a multi-layered approach to cybersecurity that helps navigate the complex threat landscape.
The Job Description:
This role involves defining and executing go-to-market strategies, driving product positioning, and enabling sales success. You will be responsible for deeply understanding our products, target customers, and competitive landscape to create compelling messaging, market strategies, and campaigns that generate demand and accelerate growth.
Your Key Responsibilities:
- You will develop and lead the execution of go-to-market strategies for product launches, ensuring alignment with sales, product management, and broader marketing teams.
- You will craft compelling product positioning, value propositions, and messaging frameworks that resonate with target customers, differentiate us in the market, and reflect our brand voice.
- You will conduct ongoing market research and competitive analysis to identify market trends, customer needs, and positioning opportunities.
- You will partner with customer success, sales, and product teams to gather and leverage customer insights that inform product marketing strategies and campaigns.
- You will develop and deliver sales enablement materials, including product collateral, pitch decks, competitive battle cards, FAQs, and training to equip the sales team for success.
- You will collaborate with content marketing to develop product-focused content, including case studies, whitepapers, blog posts, and webinars that support product marketing initiatives.
- You will partner with demand generation teams to ensure product messaging is integrated into lead-generation campaigns and events.
Your Skills and Qualifications:
- You have 5+ years of experience in Product Marketing, preferably in cybersecurity or a related field.
- You have great writing and storytelling skills – able to express complex ideas in simple ways.
- You possess an analytical mindset with the ability to leverage data to drive decisions and measure outcomes.
- You have commercial focus and understanding – experience building and driving revenue through product launches.
- You can translate technical concepts into customer value-based stories.
- You have experience creating and executing sales enablement programs and marketing content.
- You are able to collaborate with and influence internal stakeholders without direct authority.
What We Offer:
- Exciting and challenging work in the rapidly evolving cybersecurity industry.
- Opportunities for career growth and advancement.
- A competitive salary and benefits package.
- A collaborative and inclusive work culture.
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