Product Marketing Manager

2 weeks ago

Copenhagen, Copenhagen, Denmark LogPoint Full time

About Logpoint

Logpoint safeguards society in a digital world by helping customers and Managed Security Service Providers (MSSPs) detect cyberattacks. Combining reliable technology with a deep understanding of cybersecurity challenges, Logpoint makes security operations easier, giving organizations the freedom to progress.

Logpoint's SIEM and NDR technologies improve visibility and give a multi-layered approach to cybersecurity that helps customers and MSSPs in Europe navigate the complex threat landscape.

Headquartered in Copenhagen, Denmark, Logpoint has a European foundation and is the only European SIEM vendor with a Common Criteria EAL3+ certification. This demonstrates Logpoint's strong focus on data protection and cybersecurity regulations.

The role:

The Product Marketing Manager will be pivotal in defining and executing go-to-market strategies, driving product positioning, and enabling sales success. You will be responsible for deeply understanding our products, target customers, and competitive landscape to create compelling messaging, market strategies, and campaigns that generate demand and accelerate growth.

What you'll be responsible for:

  1. Go-to-Market Strategy: Develop and lead the execution of go-to-market strategies for product launches, ensuring alignment with sales, product management, and broader marketing teams.
  2. Product Positioning & Messaging: Craft compelling product positioning, value propositions, and messaging frameworks that resonate with target customers, differentiate us in the market and reflect our brand voice.
  3. Market & Competitive Intelligence: Conduct ongoing market research and competitive analysis to identify market trends, customer needs, and positioning opportunities.
  4. Customer Insights: Partner with customer success, sales, and product teams to gather and leverage customer insights that inform product marketing strategies and campaigns.
  5. Sales Enablement: Develop and deliver sales enablement materials, including product collateral, pitch decks, competitive battle cards, FAQs, and training to equip the sales team for success.
  6. Content Strategy & Thought Leadership: Collaborate with content marketing to develop product-focused content, including case studies, whitepapers, blog posts, and webinars that support product marketing initiatives.
  7. Demand Generation Support: Partner with demand generation teams to ensure product messaging is integrated into lead-generation campaigns and events.

Your toolbox:

  1. Great writing and storytelling skills – able to express complex ideas in simple ways.
  2. Analytical mindset with the ability to leverage data to drive decisions and measure outcomes.
  3. Commercial focus and understanding – experience building and driving revenue through product launches.
  4. Ability to translate technical concepts into customer value-based stories.
  5. Experience creating and executing sales enablement programs and marketing content.
  6. Able to collaborate with and influence internal stakeholders without direct authority.

Who you are:

  1. 5+ years of experience in Product Marketing, preferably in cybersecurity or a related field.
  2. Highly empathetic - able to think from the customer's perspective.

What we offer:

  1. Exciting and challenging work in the rapidly evolving cybersecurity industry.
  2. Opportunities for career growth and advancement.
  3. Competitive salary and benefits package.
  4. Collaborative and inclusive work culture.

How to Apply:

We are interviewing candidates on an ongoing basis, so please apply, and we will come back to you directly.

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