Cybersecurity Product Marketing Strategist

2 weeks ago

Copenhagen, Copenhagen, Denmark LogPoint Full time

About Logpoint

We safeguard society in a digital world by helping customers and Managed Security Service Providers (MSSPs) detect cyberattacks. Our reliable technology combines with a deep understanding of cybersecurity challenges, making security operations easier and giving organizations the freedom to progress.

Our SIEM and NDR technologies improve visibility and give a multi-layered approach to cybersecurity that helps customers and MSSPs in Europe navigate the complex threat landscape. We are headquartered in Copenhagen, Denmark, with a European foundation and the only European SIEM vendor with a Common Criteria EAL3+ certification, demonstrating our strong focus on data protection and cybersecurity regulations.

The Role:

In this pivotal position, you will define and execute go-to-market strategies, drive product positioning, and enable sales success. You will be responsible for deeply understanding our products, target customers, and competitive landscape to create compelling messaging, market strategies, and campaigns that generate demand and accelerate growth.

Your Responsibilities:

  1. Develop and lead the execution of go-to-market strategies for product launches, ensuring alignment with sales, product management, and broader marketing teams.
  2. Craft compelling product positioning, value propositions, and messaging frameworks that resonate with target customers, differentiate us in the market, and reflect our brand voice.
  3. Conduct ongoing market research and competitive analysis to identify market trends, customer needs, and positioning opportunities.
  4. Partner with customer success, sales, and product teams to gather and leverage customer insights that inform product marketing strategies and campaigns.
  5. Develop and deliver sales enablement materials, including product collateral, pitch decks, competitive battle cards, FAQs, and training to equip the sales team for success.
  6. Collaborate with content marketing to develop product-focused content, including case studies, whitepapers, blog posts, and webinars that support product marketing initiatives.
  7. Partner with demand generation teams to ensure product messaging is integrated into lead-generation campaigns and events.

Your Toolbox:

  1. You have great writing and storytelling skills – able to express complex ideas in simple ways.
  2. You possess an analytical mindset with the ability to leverage data to drive decisions and measure outcomes.
  3. You have commercial focus and understanding – experience building and driving revenue through product launches.
  4. You can translate technical concepts into customer value-based stories.
  5. You have experience creating and executing sales enablement programs and marketing content.
  6. You are able to collaborate with and influence internal stakeholders without direct authority.

Who You Are:

  1. You have 5+ years of experience in Product Marketing, preferably in cybersecurity or a related field.
  2. You are highly empathetic – able to think from the customer's perspective.

What We Offer:

  1. You will find exciting and challenging work in the rapidly evolving cybersecurity industry.
  2. There are opportunities for career growth and advancement.
  3. We offer a competitive salary and benefits package.
  4. Our work culture is collaborative and inclusive.

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