Organic Growth Strategist
4 days ago
About Klar: As a leading Scandinavian organization, filial af Klarvinduer Oü, Estland, we are dedicated to delivering innovative solutions in the home improvement industry. Our team is passionate about driving growth and excellence through cutting-edge strategies.
Job Summary: We are seeking an experienced Digital Performance Director to lead our organic growth initiatives across multiple markets. The successful candidate will be responsible for developing and executing comprehensive strategies to increase our online visibility and market share.
Key Responsibilities:
- Develop and Implement Strategy: Develop, implement, and personally execute comprehensive organic growth strategies to increase Klar's online visibility and market share across all our markets.
- Lead and Grow Team: Lead and grow a small team of SEO specialists, fostering their development and expanding the team as needed.
- Coordinate Across Departments: Work closely with Paid Performance, Marketing, and Tech departments to ensure alignment and collaboration on organic growth initiatives.
- Enhance Local SEO: Evolve Klar's current local SEO approach to a more outspoken strategy that drives relevance with our customers across all local markets.
- Oversee SEO Initiatives: Lead SEO initiatives, including on-page and off-page optimization, technical SEO, and expanded local SEO strategies.
- Collaborate on Content: Collaborate with the Marketing team to ensure SEO alignment in content creation and digital marketing efforts.
- Analyze Performance: Analyze website performance, user behavior, and market trends to inform strategy and tactics.
- Optimize Website: Work with the Tech department to implement SEO best practices and optimize website performance.
- Report and Track KPIs: Set KPIs and report on organic performance metrics to senior management.
- Optimize Online Presence: Enhance our online presence for both DIY customers and those seeking professional services.
Qualifications:
- Bachelor's degree in Marketing, Digital Media, Business, or a related field; Master's degree preferred.
- 7+ years of experience in SEO or organic growth roles, with at least 3 years in a leadership position.
- Proven track record of improving organic search rankings and driving traffic growth for e-commerce and home improvement.
- Demonstrated success in taking a company to a market-leading position through organic growth strategies.
- Deep understanding of SEO best practices, Google algorithms, and search console tools.
- Experience in evolving local SEO strategies to broader, more impactful approaches.
- Strong analytical skills with experience in using data to drive decision-making.
- Proficiency in SEO tools such as SEMrush, Ahrefs, Moz, or similar platforms.
- Hands-on mentality and willingness to personally execute strategies alongside the team.
- Fluency in English and at least one Scandinavian language (Danish, Swedish, or Norwegian).
- Ability to develop and implement strategies across multiple markets, with a focus on Scandinavian countries.
What We Offer:
- Opportunity to shape the digital strategy of a growing company and lead it to market dominance.
- A collaborative work environment with a focus on innovation through tech.
- Professional development and learning opportunities.
- Flexible work arrangements.
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