Retail Market Intelligence Specialist
3 days ago
We are seeking a consultant to support our market research project focused on the retail of our health supplements in the Danish market. The ideal candidate will have experience in the health and wellness industry or pharmacy retail.
Task ListThe project involves the following tasks:
- Visit as many pharmacies and health food stores as possible – ideally 15+
- Verify which SKUs are carried by specific pharmacy chains and note the price on the shelf.
- Take pictures of our products and how others are marketed on the shelf alongside them.
- Compare our products to similar ones on the shelf, noting brands, pricing, price/dose, and general claims.
- Inquire about bestselling supplement brands and product trends.
- Speak informally to a staff member to gather feedback on our products, competitive brands, best-selling products, and any requests for products that may not be available.
- Inquire about bestselling SKUs and gather feedback on the potential for bringing in our best sellers permanently.
- Any additional observations are welcome, such as comments on current promotions, staff training, and customer interactions.
The ideal candidate will provide a written report with accompanying photos and spreadsheets.
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