International Senior Brand Manager
2 weeks ago
Job Title: International Senior Brand Manager
Job Summary:
We are seeking an experienced International Senior Brand Manager to join our Next Generation Products (NGP) team at Scandinavian Tobacco Group. As a key member of our team, you will be responsible for driving strategic brand development and strong global brand performance for new launch initiatives.
Key Responsibilities:
- Develop and execute global brand strategies, including NPD pipeline and channel strategy.
- Translate portfolio and brand strategies into activation plans for building brands across channels.
- Drive brand communication toolkit development, product concepts, and packaging design.
- Develop, produce, and execute global brand campaigns for new launches, ensuring global relevance and local market buy-in.
- Ensure consistent execution across all touchpoints by assuming responsibility for overall strategy and execution in the launch phase.
- Ensure seamless alignment with global support functions and pilot markets.
- Consult and support markets with brand building: 3-year plans, strategic initiatives, etc.
- Contribute significantly to the commercial performance of the category by linking business objectives with brand developments.
- Play a key role in the category's P&L performance through strategic brand initiatives.
Requirements:
- 5-10 years of experience in a strategic marketing role, globally or in a large market, ideally both.
- Strong capabilities in branding, campaign development, and project management.
- Experience in developing global toolkits and leading campaign execution through multiple touchpoints in an omnichannel environment.
- Accountability for brand performance.
- Strong commercial mindset and proven ability to contribute to category P&L performance.
- International and data-driven mindset.
- Proactive and growth-oriented individual who can transform ideas into action, embrace continuous learning, and confidently contribute innovative perspectives to drive positive change.
- Advanced degree in a relevant field and strong communication skills in English, both written and verbal.
About Us:
At Scandinavian Tobacco Group, we are committed to creating a culture that allows us to blend our strengths, to go far it takes a winning team. We operate in over 100 countries, employing over 10,000 people. We offer a diverse portfolio of iconic brands ranging from Signature, Cohiba, Macanudo, CAO, Partagas, and most recently branched into smokeless tobacco through our recent acquisition of XQS. We are on a mission to focus on sustainability and minimizing our environmental footprint.
What We Offer:
As a colleague at Scandinavian Tobacco Group, you will receive a comprehensive compensation package. Our benefits differ across regions, and our recruiting team will be able to provide more details.
Our Hiring Process:
- Recruiter Screen
- Hiring Manager Interview
- Behavioral Assessment
- Leadership Interview
About the Company:
Scandinavian Tobacco Group is a leading international tobacco company with a rich heritage dating back 250 years. We have been operating as a Scandinavian Tobacco Group since 1961. We offer a diverse portfolio of iconic brands and operate in over 100 countries, employing over 10,000 people.
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