International Senior Brand Manager

2 weeks ago


Gladsaxe, Gladsaxe Municipality, Denmark Scandinavian Tobacco Group AS Full time

Job Title: International Senior Brand Manager

Job Summary:

We are seeking an experienced International Senior Brand Manager to join our Next Generation Products (NGP) team at Scandinavian Tobacco Group. As a key member of our team, you will be responsible for driving strategic brand development and strong global brand performance for new launch initiatives.

Key Responsibilities:

  1. Develop and execute global brand strategies, including NPD pipeline and channel strategy.
  2. Translate portfolio and brand strategies into activation plans for building brands across channels.
  3. Drive brand communication toolkit development, product concepts, and packaging design.
  4. Develop, produce, and execute global brand campaigns for new launches, ensuring global relevance and local market buy-in.
  5. Ensure consistent execution across all touchpoints by assuming responsibility for overall strategy and execution in the launch phase.
  6. Ensure seamless alignment with global support functions and pilot markets.
  7. Consult and support markets with brand building: 3-year plans, strategic initiatives, etc.
  8. Contribute significantly to the commercial performance of the category by linking business objectives with brand developments.
  9. Play a key role in the category's P&L performance through strategic brand initiatives.

Requirements:

  1. 5-10 years of experience in a strategic marketing role, globally or in a large market, ideally both.
  2. Strong capabilities in branding, campaign development, and project management.
  3. Experience in developing global toolkits and leading campaign execution through multiple touchpoints in an omnichannel environment.
  4. Accountability for brand performance.
  5. Strong commercial mindset and proven ability to contribute to category P&L performance.
  6. International and data-driven mindset.
  7. Proactive and growth-oriented individual who can transform ideas into action, embrace continuous learning, and confidently contribute innovative perspectives to drive positive change.
  8. Advanced degree in a relevant field and strong communication skills in English, both written and verbal.

About Us:

At Scandinavian Tobacco Group, we are committed to creating a culture that allows us to blend our strengths, to go far it takes a winning team. We operate in over 100 countries, employing over 10,000 people. We offer a diverse portfolio of iconic brands ranging from Signature, Cohiba, Macanudo, CAO, Partagas, and most recently branched into smokeless tobacco through our recent acquisition of XQS. We are on a mission to focus on sustainability and minimizing our environmental footprint.

What We Offer:

As a colleague at Scandinavian Tobacco Group, you will receive a comprehensive compensation package. Our benefits differ across regions, and our recruiting team will be able to provide more details.

Our Hiring Process:

  1. Recruiter Screen
  2. Hiring Manager Interview
  3. Behavioral Assessment
  4. Leadership Interview

About the Company:

Scandinavian Tobacco Group is a leading international tobacco company with a rich heritage dating back 250 years. We have been operating as a Scandinavian Tobacco Group since 1961. We offer a diverse portfolio of iconic brands and operate in over 100 countries, employing over 10,000 people.



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