CRM Channel and Content Expansion Manager
4 weeks ago
As a CRM Channel and Content Expansion Manager at The LEGO Group, you will play a key role in expanding member relationship channels and personalisation efforts. Your primary objective will be to identify new opportunities to enhance content and drive member engagement, retention, and revenue growth across all touchpoints.
Key Responsibilities
- Develop and implement a content strategy that aligns with membership and personalisation objectives and business goals.
- Explore and integrate new communication channels into the CRM mix, ensuring they meet our standards for engagement and deliver on performance metrics.
- Oversee the creation of diverse, high-quality content for each channel, ensuring brand consistency and cohesive messaging.
- Collaborate with internal teams and external partners to expand the reach and effectiveness of CRM initiatives.
- Analyse and report on channel and content performance, using insights to fuel growth and boost NPS.
- Stay ahead of CRM, channel marketing, and content trends, applying best practices to maintain a competitive edge.
- Foster a culture of innovation within the CRM team, encouraging new ideas that can scale and enhance our personalisation efforts.
- Manage investment asks, budgets, timelines, and resources effectively, ensuring projects meet strategic goals and deliver ROI.
What We Offer
- Family Care Leave
- Insurances
- Wellbeing
- Colleague Discount
- Bonus
The LEGO Group is committed to equal employment opportunity and equal pay. We strive to create a diverse, dynamic, and inclusive culture of play, where everyone feels safe, valued, and they belong.
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