CRM Testing Manager

4 weeks ago


Copenhagen, Copenhagen, Denmark The LEGO Group Full time
Transform Personalization at The LEGO Group

As a key member of our CRM team, you will lead the transformation of personalization at The LEGO Group. Your expertise in CRM testing and learning will drive innovative solutions to enhance timely, contextual communications and boost commercial performance.

Key Responsibilities

  • Develop and implement a robust CRM testing roadmap, aligning with business goals and collaborating with the Membership Performance & Development and CRM Proposition teams.
  • Define methodologies, processes, and tools for various testing types, including A/B, Multi-Variant, Performance, Channel, Content, Audience, and more.
  • Work with CRM Hub, CRM Propositions, Membership, and analytics teams to ensure testing plans support Membership and Personalisation objectives.
  • Collaborate across functions to formulate business questions and CRM hypotheses, translating them into actionable testing plans.
  • Create comprehensive testing plans, test cases, and lead dependencies on systems and integrations.
  • Establish quality standards and effective methods for CRM testing, and scale successful tests.
  • Produce and present detailed reports, metrics, and dashboards.
  • Document processes and results, and promote improvements across CRM.

What We Offer

  • Family Care Leave - Enhanced paid leave options for important times.
  • Insurances - Life and disability insurance for peace of mind.
  • Wellbeing - Resources and benefits to nurture physical and mental wellbeing.
  • Colleague Discount - Generous colleague discount on LEGO products.
  • Bonus - Reward scheme for achieving goals.

The LEGO Group is committed to equal employment opportunity and equal pay. We strive to create a diverse, dynamic, and inclusive culture of play, where everyone feels safe, valued, and belongs. If you're passionate about membership and personalisation, and have a strong analytical and problem-solving mindset, we encourage you to apply.


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