CRM Testing Manager
2 weeks ago
Transform Personalisation at the LEGO Group
Lead our CRM Test & Learn ApproachAs the CRM Testing Manager at The LEGO Group, you'll be key in transforming personalisation. Lead and drive innovative CRM Testing and Learning to shape the future of our customer experience.
Core Responsibilities
- Develop and implement a robust CRM testing roadmap, managing a backlog aligned with business goals in collaboration with the Membership Performance & Development and CRM Proposition teams.
- Define methodologies, processes, and tools for various testing types (A/B, Multi-Variant, Performance, Channel, Content, Audience, etc.).
- Work with CRM Hub, CRM Propositions, Membership, and analytics teams to ensure testing plans support Membership and Personalisation objectives.
- Collaborate across functions to formulate business questions and CRM hypotheses, translating them into actionable testing plans.
- Create comprehensive testing plans, test cases, and lead dependencies on systems and integrations.
- Establish quality standards and effective methods for CRM testing, and scale successful tests.
- Produce and present detailed reports, metrics, and dashboards.
- Document processes and results, and promote improvements across CRM.
Do you have what it takes?
- Minimum 5 years in a CRM testing role.
- Proficient with testing tools and frameworks (e.g., Optimizely).
- Strong analytical and problem-solving abilities.
- Effective communication and interpersonal skills.
- Experience with CRM platforms and marketing automation tools.
- Exceptional organisational and project management skills.
- Ability to work both independently and within a team.
- Skilled in partner management.
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