Digital Marketing Lead Nordic
5 days ago
Kramp Overview
Kramp is a leading one-stop supplier of spare parts, technical services, and business solutions. Founded in 1951 in the Netherlands, Kramp has solidified its position as one of Europe's largest technical wholesalers through strategic acquisitions, including the Danish company Grene in 2013.
With over 500,000 products available online and 11 distribution centers, Kramp serves agricultural, industrial, landscaping, forestry, and earth-moving industries. The company achieved a turnover of approximately EUR 120 million in the Nordics in 2023, with a clear strategy to expand market share and profits.
Marketing Efforts in the Nordics
The Marketing Manager will lead all marketing efforts across the Nordics, ensuring alignment with Kramp Group's strategic goals. This role involves overseeing and driving all marketing activities within the Nordic Cluster, focusing on digital transformation.
Main Responsibilities:
- Develop and execute cluster-specific marketing plans aligned with Kramp Group's strategy.
- Lead a diverse Marketing Team across multiple countries, providing guidance, support, and fostering a culture of innovation and continuous learning.
- Create and implement integrated marketing campaigns to enhance brand visibility, drive customer acquisition, and support sales.
- Track and analyze campaign performance, using insights to drive data-driven decisions and continuous improvement.
Skill Requirements:
To succeed in this role, you must have a relevant and broad marketing experience, with the ability to develop and execute successful marketing strategies across multiple countries or regions.
You should have a strong understanding of digital marketing and campaign development, as well as excellent leadership skills with the ability to motivate and develop teams in different countries.
A high level of collaboration with multiple stakeholders across different countries is essential, as Kramp Group's offices are spread across Europe.
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