Content Marketing Specialist Industry Expert

3 days ago


Copenhagen, Copenhagen, Denmark Unity Technologies ApS Full time

About the Role

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As a Senior Content Marketing Manager, Industry, you will play a critical role in driving global marketing and sales efforts for Unity Technologies. Your primary objective will be to develop a rich pipeline of content that showcases the application of Unity Industry in specific industrial use cases.

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You will work closely with the Industry Content Marketing team, Product Marketing, Growth Marketing, Customer Success, and other business units to create a content strategy that aligns with our overall go-to-market approach. This will involve crafting compelling content types, such as case studies, industry reports, ebooks, webinars, videos, blog posts, emails, etc., to generate leads and drive conversions across multiple touch points.

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Key Responsibilities:

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  • Craft a continuous pipeline of engaging content that supports our go-to-market strategy and plans.
  • Lead and manage content creation for integrated marketing programs, writing own content on an everyday basis, and owning its performance.
  • Own the pipeline of customer references and those relationships, creating customer story content that supports growth marketing campaign goals.
  • Develop and publish web content via a CMS, translating complex technical topics into simple, high-impact concepts for diverse user personas.


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