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Omnichannel Director

2 months ago

Copenhagen, Copenhagen, Denmark Novo Nordisk AS - Nn1 Full time

About the Role

The Omnichannel Director will play a crucial role in driving the success of Novo Nordisk's GLP-1 Diabetes portfolio by developing and executing a comprehensive omnichannel strategy. This will involve facilitating high-quality decision-making processes, providing strategic direction and leadership to the marketing and omnichannel teams, and ensuring alignment with overall business objectives.

Key Responsibilities

  1. Develop and Execute Omnichannel Strategy

The Omnichannel Director will be responsible for developing and executing a successful omnichannel strategy that ensures an exceptional customer experience, maximizes the portfolio's value and reach, and enhances the overall customer experience across all touchpoints.

Utilize Insights-Driven Decision-Making

The Omnichannel Director will utilize insights-driven decision-making processes to customize omnichannel strategies for every customer, ensuring that the customer experience is tailored to their unique needs and preferences.

Lead Campaign Development

The Omnichannel Director will lead the development of visual identity brand/portfolio campaigns, ensuring that they are aligned with the overall business objectives and customer needs.

Oversee Brand Messaging

The Omnichannel Director will oversee and refine core brand messages to ensure they are tailored to customer needs and coherent across brands and portfolio.

Provide Strategic Partner

The Omnichannel Director will serve as a strategic partner, providing customer-centric consulting skills, strategy design, and coordination to ensure that the omnichannel strategy is aligned with customer needs and business objectives.

Identify and Develop Channels

The Omnichannel Director will identify and develop various channels (online, offline, social media, etc.) to ensure comprehensive market coverage and excellent customer engagement.

Qualifications

To succeed in this role, the Omnichannel Director will hold a Master's or Bachelor's degree in Marketing/Life Sciences or a related field, and have minimum 10 years of experience in commercial, marketing, or product management roles within the pharmaceutical industry. The ideal candidate will have:

  1. Minimum 5 Years of People Management Experience

The Omnichannel Director will have a proven track record of effectively managing and implementing successful omnichannel strategies that have fueled business growth.

Prior Experience in Marketing Strategy

The Omnichannel Director will have prior experience in marketing strategy, consumer behavior, e-commerce, and digital marketing.

Proven Track Record of Omnichannel Success

The Omnichannel Director will have a proven track record of effectively managing and implementing successful omnichannel strategies that have fueled business growth.

Robust Understanding of Market Research

The Omnichannel Director will have a robust understanding of market research and the ability to analyze consumer trends effectively.

Exceptional Analytical and Strategic Thinking Skills

The Omnichannel Director will have exceptional analytical and strategic thinking skills, with the ability to analyze complex data and develop effective solutions.

Proficiency in Team Management

The Omnichannel Director will have proficiency in managing teams efficiently and collaborating effectively with cross-functional stakeholders.

About the Department

The GLP-1 Diabetes Commercial Marketing department is part of the Diabetes Therapy Area within Commercial Strategy & Corporate Affairs, which is based in our headquarters in Bagsværd and Søborg. Our department plays a crucial role in shaping Novo Nordisk's market strategy and enhancing its commercial success. We focus on developing and executing marketing strategies that align with the overall business goals and enhance brand growth.

Working at Novo Nordisk

Novo Nordisk is a company that values its employees and recognizes the importance of work-life balance. We offer a dynamic and inclusive work environment that encourages collaboration and innovation. Our employees are our greatest asset, and we strive to provide them with the tools and resources they need to succeed in their roles. We are committed to making a positive impact on the lives of people with diabetes and other serious chronic conditions, and we believe that our employees are essential to achieving this goal.